News & Analysis on the Bakery and Snacks Industries
From Bakewell Tarts and football cupcakes to pie pop-ups and potato buns, brands are serving up a distinctly British mix of nostalgia, innovation and indulgence this season.
From Dubai chocolate and pistachio ice cream to peanut butter chilli crisp, nuts are powering some of 2026’s biggest food trends
From nostalgic glazes to loaded dessert mashups, doughnuts are having a serious moment in 2026
Brands are reformulating everyday foods with more protein, fibre and functional ingredients as consumers look to support strength, digestion and long-term wellbeing through daily eating habits
From sell-out chocolates to viral condiments and nostalgic collabs, cult favourites are scaling up and forcing the industry to rethink how loyalty is built
From fibre-packed grains to protein-loaded snacks and low-sugar treats, ‘better-for-you’ is getting more targeted and far less boring
Hot honey, smoky barbecue, dips, chips and fermentation are turning the spring picnic into a more flavour-led, shareable occasion
From tartan parades and WWE rings to cookie boards and cricket stadiums, April’s launches show how partnerships are doing the heavy lifting for NPD
From protein boosts to pie aisle heat, these new product launches are bringing sportier energy to snacking this season
Easter shopping is shifting towards premium, playful and last-minute purchases
From buffalo pastry pockets and protein scone bites to sprouted nuts, snack mixes and football-fuelled crisps, brands are pushing harder on flavour, format and occasion
From Nutella pastries and Marvel cookies to Barbie smoothies and Irish oats, brands are rolling out limited-time products designed to turn everyday eating occasions into something special
Two pastry-themed celebrations are putting pies firmly on the global menu this month
Smaller households, impulse occasions and better-for-you cues are driving a new wave of baking innovation
Expo West lands in Anaheim this March, and protein isn’t just a trend – it’s the baseline. The real fight is over taste, texture and who can make functionality feel effortless
From mystery heat and nostalgic fruit to saffron-soaked indulgence, the latest launches show brands using flavour to provoke, reassure and seduce shoppers.
Chocolate still anchors Valentine’s Day, but 2026’s launches show how brands are pushing the holiday further through format, experience and gifts that feel less predictable
Super Bowl week snack sales reached $742m last year, and snack makers are leaning into shareable formats, bold flavors and activations again as the Big Game approaches
Big brands are rethinking formats, flavors and channels as snacks are redesigned for specific moments, tighter rules and more intentional eating
Protein is everywhere, but it’s showing up in warmer flavors, softer formats and more inclusive designs as brands rethink what ‘fuel’ really means
From Oreo’s first zero sugar sandwich cookie and General Mills’ breakfast reset to £2 pie pop-ups, protein-packed cereals and Burns Night limited editions, January’s launches show how brands are using comfort, culture and clever marketing
Indulgent treats aren’t being replaced – they’re being refined. This latest wave of NPD upgrades familiar formats with cleaner labels, global flavor cues and subtle functional gains
This year’s festive one-offs range from a cult trifle to resurrected ‘80s snacks and a Christmas sandwich that thinks it’s royalty
From gingerbread nostalgia to chocolate trolleys and limited edition winter snacks, here’s what’s new this festive season
Premium treats, grab-and-go minis and a burst of festive innovation are giving the aisle more energy than it’s had in years
From colorless chips to collectible crisps and gooey skillet cookies, this season’s launches show how playful storytelling is reshaping what shoppers expect from a simple snack
From boozy puddings to glitter-dusted brownies, bakers are dialing up nostalgia, sparkle and flavor innovation to make this festive season the sweetest yet
Protein’s still flexing hard, but it’s left the gym and hit the grocery aisle
From the White House lawn to your local supermarket, brands are pulling out all the tricks this Halloween with glowing crisps, monster bakes and desserts to die for
Producers are proving that good food can do good, too – turning patisserie counters pink, tackling loneliness and funding second chances through every bite
A new study is changing what bakers know about sourdough, while a wave of launches from Thomas’ to Sara Lee is proving bread can be nutritious, inventive and purposeful all at once
Halloween spending is set to smash records this year, and brands are responding with limited edition launches designed to thrill. From eerie éclairs to glow-in-the-dark Goldfish, 2025’s NPD lineup is frightfully inventive
Weightloss drugs are changing the way people snack and brands are answering with protein-packed launches designed to keep cravings at bay while delivering serious flavor.
A wave of global flavors is storming the snack aisle. Yet research shows that for many consumers, the crunch on the outside matters just as much as the crunch inside the bag
It may be only September, but it’s never too soon to talk about Christmas. In 2025, festive innovation is set to deliver indulgence, hybrids and playful nostalgia.
From cookies and coffee to yogurt and popcorn, pumpkin spice is once again ruling the shelves
From swicy seaweed to smoky crisps and cupcake bites, these NPD show flavor is still the ultimate snack currency
Beckham-backed honey snacks, Pringles-topped cookies and even a suitcase built for sliced bread — the latest wave of NPD pushes boundaries of fun, flavor and fandom
From buttery croissants to protein biscuits and playful pancake mixes, breakfast is getting a fresh wave of innovation
From matcha to protein, snacks are getting smarter, cleaner and harder to resist. Here’s what’s new in the better-for-you aisle.
Lunchbox legends are back and this year’s lineup is smarter, cleaner and more fun than ever. From pizza-flavored crunch to fruit-packed favorites, these snacks earn full marks from kids and parents alike
From plant-based celebration cakes to citrusy gluten-free bakes and playful candy mashups, this roundup is anything but ordinary
Here’s a cornucopia of ‘braticoqueta’-worthy snacks and sips that flirt, slay and satisfy
From pink pretzels to protein-packed doughnuts, here’s your ultimate roundup of strawberry-inspired products perfect for summer snacking and tennis viewing
Big flavours are landing in sync with summer’s biggest moments, from Centre Court drama to fireworks and French flair
Celebrity-fuelled snacking is the summer’s hottest trend. From tennis courts to comic book universes, these 15 collabs are where fame, flavour and fandom collide
Summer road trip season is in full swing and snacking is riding shotgun. Which new treats are worth packing for the journey ahead?
This year’s roundup is stacked with fresh launches that bring the flavour, flex the function and don’t skimp on the fun. Which of these new snacks will earn a spot in Dad’s secret stash?
New product launches are landing hard this season, with brands pulling out all the stops - from celeb collabs to retro revivals.
It’s World Bee Day on 20 May and there’s never been a sweeter time to celebrate honey’s starring role in snacks and bakery treats. From mellow and floral to spicy and bold, honey (especially the trending hot honey) is buzzing in everything from chocolate...