McCormick is expanding its footprint in the “finishing” space, betting that consumers want more easy-to-use, flavorful condiments that deliver indulgence, convenience and customization at home.
The company re-launched its Finishing Sugars line this fall with returning seasonal flavors and a push to position them as part of a broader “final touch” trend, according to McCormick.
“McCormick initially tapped into the Finishing category last holiday season with the debut of the limited-edition Holiday Finishing Sugars, quickly followed by the launch of a Finishing Salts collection in spring 2025,” said Giovanna DiLegge, VP of marketing for US consumers at McCormick.
“Each time, the positive response was overwhelming, with fans embracing the versatility and nostalgia of the products, using them on everything from baked goods to cocktails to deliver instant flavor,” DiLegge said.
McCormick’s lineup of finishing sugars includes Apple Cider, Maple Brown Sugar, Pumpkin Spice and Salted Caramel.
A dual role
For McCormick, the finishing concept extends beyond a decorative sprinkle.
“A true finishing ingredient is both a flavor finisher and the creative kitchen co-star,” DiLegge explained. “While they are meant to shine in the final moments, adding texture, aroma and visual appeal, a standout finishing ingredient can also be stirred into an item during preparation or even infused into a glaze.”
The dual functionality is helping McCormick make the case that finishing products are not just seasonal novelties, but versatile ingredients that can work across retail, foodservice and beverage applications.
The company sees finishing sugars as part of a wider consumer shift toward products that make everyday meals feel indulgent without adding complexity.
“Fans are seeking out unique finishing sugars, salts, glazes and more to add both depth of flavor and aesthetic value in the final moments of cooking,” said DiLegge. “The concept of sprinkling or drizzling at the very end helps create a burst of flavor that hits all of the senses.”
Seasonal flavors drive engagement
Seasonal flavors are a cornerstone of the company’s strategy, helping to draw shoppers into the category. Salted Caramel returns this fall, while winter will bring back Candy Cane and English Toffee — flavors that DiLegge said “continue to resonate with consumers.”
McCormick currently is positioning the products in seasonal retail displays and driving trial with recipe content across social and digital.
Looking ahead, McCormick is teasing more innovation.
“We have a few products we’re planning for 2026, but you’ll have to stay tuned for more information,” DiLegge said.
