Silver Hills moves into D2C space with The Oven Door

By Gill Hyslop

- Last updated on GMT

Silver Hills sprouted bread is plant-based, non-GMO and glyphosate-free. Pic: Silver Hills
Silver Hills sprouted bread is plant-based, non-GMO and glyphosate-free. Pic: Silver Hills

Related tags Silver Hills Bakery ecommerce coronavirus sprouted whole grains Glyphosate plant-based non-GMO Granola

The acclaimed Canadian sprouted whole grains bakery has launched a direct-to-consumer ecommerce platform that will deliver its ‘healthier living’ plant-based, non-GMO products across the US.

One important business concept the pandemic has driven home is the necessity of online grocery shopping. Consumers have looked to the convenience of online grocery shopping for years, but COVID-19 led to a seismic shift, with online grocery spending increasing 133% between 2019 and 2020, according to 1010 Data’s State of Grocery Report.

Mintel further predicts the trend will continue to experience steady, long-term growth, forecasted to reach $137.6bn in total US online sales by 2025.

Silver Hills is the latest to jump onboard, creating The Oven Door to deliver Silver Hills sprouted bread, Little Northern Bakehouse gluten-free bread, Carbonaut low-carb breads and One Degree Organics oats, granolas and cereals to the homes of Americans. All the products are plant-based, Non-GMO Project Verified and third-party verified glyphosate-free.

Meeting consumers where they are

“The Oven Door will meet consumers where they are, delivering the nutritious bread, cereal, granola and other pantry staples they love from our suite of brands,” ​said Danny Houghton, chief customer officer of Silver Hills.

Established in 1989, Silver Hills Sprouted Bakery grew out of the Silver Hills Guest House, where one of the company’s founders began baking bread from sprouted whole grains. The Abbotsford-based company expanded its footprint with Little Northern Bakehouse and two sister brands, One Degree Organic Foods and Carbonaut, to align with a variety of healthy dietary choices.

“The new platform will also help us expand our reach and bring our products, from sprouted to gluten-free to keto-friendly, within reach for more consumers across the United States, and eventually, Canada,” ​added Houghton.

The Oven Door currently ships to all residential and commercial addresses in the contiguous US, with plans to offer delivery throughout Canada soon.

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