Running from 19 May to 13 June, the competition is looking to root out the treat that completes the perfect afternoon tea. Entrants have free rein to concoct the most striking creation using Trewithen Dairy's products, with extra points awarded for creativity, presentation and the reinvention of a classic.
Author, expert baker and 5th season GBBO contender Collison – the TV show's youngest ever contestant – will joined by Orlando Murrin, president of the Guild of Food Writers, and Francis Clarke, MD of Trewithen Dairy, to single out the winners. Prizes include subscriptions to Bake Off Box, hampers from Trewithen Dairy and Matthews Cotsworld Flour and signed Martha Collison books.
To enter, contestants must upload an image of their treat, along with a description, on the Trewithen Dairy website and on Instagram using the hashtag #TrewlyBigBake.
According to Clarke, hosting a baking competition is a natural fit for Trewithen Dairy.
“We love seeing our products used in innovative ways. To judge alongside Martha and Orlando Murrin is also a real honour and we’re very much looking forward to seeing the finished creations,” he said.
GBBO’s Collins added she wholeheartedly encourage consumers to roll up their sleeves and get into baking.
“It’s a mindful process that inspires creativity, and what better way of bringing people together than through sharing cake - a true expression of love.”
Trewithen Dairy has been producing bottled fresh milk, clotted cream, butter and yoghurts on the Clarke family’s Greymare Farm in the Glynn Valley since 1994.
The family-business works closely with 25 Cornish dairy farmers and sells its products throughout the UK in national retailers like Asda, Aldi, Waitrose and Costco. It also supplies in bulk formats to food manufacturers, who it claims will benefit from provenance claims on their ingredients declarations.
The company is run by the second-generation of Clarkes and has a workforce of over 250 employees.