Grupo Bimbo cracks Guinness World Record for the world’s largest donation of baked goods
This year’s race attracted the participation of more than 300,000 runners from 127 countries.
This means the Mexican bakery giant – and the world’s largest bakery company – donated more than 52,000 pounds of bread, thereby achieving a Guinness World Records title for the world’s largest donation of baked goods made in Mexico.
This is over and above the 1.6 million slices donated by Bimbo at the beginning of the pandemic.
Get up and go
The GER is the company’s most important sporting event for a cause, seeking to foster physical activity as part of the consumer’s healthy lifestyle as well as helping those who need it most. Rather than cancel the event because of the pandemic, it was successfully transitioned into a virtual event.
Mexico's show of solidarity
The countries with the highest number of runners registered for the 2020 GER included:
Mexico: 67,000+ participants.
Peru: 54,000+ participants.
China: 33,000+ participants.
US: 16,000+ participants registered across 48 states (this represents 16,000 loaves of bread that will be donated to Philadelphia’s local Feeding America food bank, Philabundance).
This virtual race allowed participants to choose between a 5km or 10km course; running as individuals or as a family; wherever they decided was best for health and safety measures; to be completed any day between 5-11 October. The company’s donation pledge was based on the number of participants who registered, regardless of the number of kilometres they ran.
“We are very happy with the commitment of the more than 300 thousand runners who joined this cause, since with their participation we managed to support those who need it most, you running, we donating,” said Alberto Levy, VP Global Marketing of Grupo Bimbo.
What is the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records (GWR) in 1955. Starting with a single book published from a room above a gym, GWR has grown into a global multimedia brand delivering content through books, TV, social media and live media. The company has offices in London, New York, Miami, Beijing, Tokyo and Dubai.