Grupo Bimbo cracks Guinness World Record for the world’s largest donation of baked goods

This year’s race attracted the participation of more than 300,000 runners from 127 countries.

This means the Mexican bakery giant – and the world’s largest bakery company – donated more than 52,000 pounds of bread, thereby achieving a Guinness World Records title for the world’s largest donation of baked goods made in Mexico.​​

This is over and above the 1.6 million slices donated by Bimbo at the beginning of the pandemic.

Get up and go

The GER is the company’s most important sporting event for a cause, seeking to foster physical activity as part of the consumer’s healthy lifestyle as well as helping those who need it most. Rather than cancel the event because of the pandemic, it was successfully transitioned into a virtual event.

This virtual race allowed participants to choose between a 5km or 10km course; running as individuals or as a family; wherever they decided was best for health and safety measures; to be completed any day between 5-11 October. The company’s donation pledge was based on the number of participants who registered, regardless of the number of kilometres they ran.

“We are very happy with the commitment of the more than 300 thousand runners who joined this cause, since with their participation we managed to support those who need it most, you running, we donating,”​ said Alberto Levy, VP Global Marketing of Grupo Bimbo.