Get moving with Grupo Bimbo and help 10m slices of bread reach the right hands

By Gill Hyslop

- Last updated on GMT

Add a dash of energy to your life - and to those in need - by participating in the Global Energy Race 2020 hosted by Grupo Bimbo. Pic: GettyImages/miahtiander
Add a dash of energy to your life - and to those in need - by participating in the Global Energy Race 2020 hosted by Grupo Bimbo. Pic: GettyImages/miahtiander

Related tags Grupo bimbo coronavirus Global Energy Race food banks

The Mexican bakery giant is inviting health-minded consumers from around the globe to take part in its fourth annual Global Energy Race (GER) – which has gone virtual because of the pandemic – with the goal of bringing together half a million participants to run/walk for the same cause.

One of the world’s most important sporting events for a cause hosted by Grupo Bimbo has opened registration for the 2020 edition.

This year, the goal is to attract a record-breaking 500k applications from all over the world, which will translate into a donation of 10 million slices of bread for food banks in the communities where Grupo Bimbo operates.

The bakery company will donate 20 slices of bread for each person registered, regardless of the number of kilometres ran.

Add a dash of energy

The Global Energy Race – now in its fourth year – is aimed at promoting physical activity and the  adoption of a healthy lifestyle. The 2020 edition has been adapted to the reality caused by the COVID-19 health crisis by transforming into a free virtual race.

Runners choose the distance they are willing to tackle – 1km for children, 3km walk, 5km and 10km – as individuals or as a family, competing any day between October 5-11, 2020.

You can run it however you want, with whoever you want and wherever you want to … and if you can't go out running, you can do a series of exercises that will be posted on GER’s social media.

“Due to the unprecedented situation we are experiencing, we have adapted the 2020 Global Energy Race to be virtual and totally free. We want people from all over the world to join us and, together, we will add our little dash of flour to help those who need it most,”​ said Alberto Levy, Grupo Bimbo chief marketing officer.

“In Grupo Bimbo we invite you to run for a good cause, to help those who need it most in our local communities; you run, we donate.”

Virtual felicitaciones

To participate, runners must register on,​ upon which they will receive a virtual T-shirt and their runner number that they can use to interact on social media.

There are also virtual challenges to compete in to train for the big day.

When the race is completed, each participant will receive a virtual congratulations with an electronic medal and certificate.

Home run

Will there be a race this year?

GER2020 transformed itself into a virtual race this year. Runners may not be able share the camaraderie of running side by side because of the pandemic, but GER2020 is still uniting them for a greater cause: Making the biggest bread slice donation in the company’s history.

How does a virtual race work?

GER is a family-friendly and inclusive event, broken into four categories: 1km for children, 3km walk, 5km and 10km. All four formats are available worldwide.

Choose the best route and run wherever you want, depending, of course, on your country’s safety guidelines. NB: Bimbo requests that you incorporate safe social distancing practices and wear a mask.

If local conditions make it hard to safely run and social distance, participants can follow an exercise routine video – which is equivalent to a race – indoors.

Where, when?

GER2020 is the first virtual edition that will happen in all the cities around the world, to be held from October 5-11, 2020. Registration is free.

How do I log in my time?

Upload a picture or video on social media with the hashtags #GER2020 and #RunWithUs on Facebook (@GlobalEnergyGlobal), Instagram (@globalenergyrace) and Twitter (@Globalenergyrun).

What are the prizes?

An electronic medal and certificate will be emailed to you. But this year, the biggest prize of all is the record-breaking bread slice donation to those who need it most.

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