‘They’re Gr-r-reat!’: Kellogg’s thanks those continuing to put breakfast on the table during the pandemic

By Gill Hyslop

- Last updated on GMT

Benefits of breakfast. Infographic: Kellogg Company
Benefits of breakfast. Infographic: Kellogg Company

Related tags Kellogg company coronavirus food banks

Kellogg Company has produced a special advertisement to thank the people across the supply line who are bringing hope and a sense of normalcy during this difficult time.

According to Steve Cahillane, chairman and CEO of Kellogg, right now, sitting down to breakfast is more important than ever.

“During this time of tremendous uncertainty and deep concern, anything that brings us a little comfort or gives us a sense of normalcy is particularly welcome,” ​he said.

“That is why we are thanking everyone around the world who is working so hard to bring food to the table, from the farmers to the people who make the food, the truckers and the grocery stockers and cashiers who ensure shoppers have safe access to what they need to feed their families, and food bank workers.

“All of these men and women are everyday heroes who deserve our sincere gratitude and appreciation.”  

Food bank partnerships

In addition to ramping up production to keep grocery store shelves stocked, Kellogg has partnered with global food banks to feed those badly hit by the pandemic. The company’s charitable funds have also donated $7.5m in food and funds to COVID-19 food relief efforts. 

“As a company that prides itself on having a heart and soul, Kellogg has always considered it a vital responsibility to do all we can to combat global food insecurity. That has been the inspiration for our Better Days purpose platform, which is dedicated to delivering critical nourishment to families when they need it most,”​ said Kris Bahner, senior VP of Global Corporate Affairs for Kellogg.

“During this health crisis, hunger is especially acute.

“Our food bank partners have told us they are stretched to the limit. That is why we are donating more food and more money to help. We will continue to evaluate the need and respond as best we can going forward.”

Watch Kellogg's advertisement thanking everyday heroes in the food industry here.

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