Opinion
No ingredient can make up for a balanced diet: Why ‘maxxing’ trends are not the answer
Consumers should not focus single-mindedly on any ingredient
Archives for August 17, 2026
‘Worth it’ replaces ‘more is more’ as indulgence evolves
Confectionery indulgence is shifting from ‘more is more’ to ‘worth it’ as consumers prioritise quality, experience, wellness and sustainability
Oreo, Pringles and Pepperidge Farm turn scarcity into snack theatre
From chicken-and-waffle cookies to huckleberry potato gummies, brands are using limited runs to make seasonal launches feel unmissable