News & Analysis on the Bakery and Snacks Industries
Pulling from real-life cases studies, Ed Hayes, chief strategy officer at branding agency Bloom, sets out key tactics to successfully broadening a brand’s audience without jeopardising its original market appeal.
News Bites
For the majors like The Hershey Co., General Mills and Kellanova, growth comes from strategically stretching trusted brands across occasions, benefits and formats – broadening the snacking landscape itself
Leading industry bodies tell Food Manufacture what they most want to see from Andy Burnham as he moves into No. 10 Downing Street.
As demand grows for high-protein and clean-label snacks, Zenko is betting roasted edamame can offer consumers a natural alternative to processed protein products
New Zealand breakfast cereal brand Blue Frog sees opportunities to premiumise Asia’s breakfast market as consumers
Markets across Asia Pacific are increasingly shaping clean-label innovation – what can European and US markets learn from the region?