
How dairy can seize its World Cup moment
With global audiences shifting to digital and wellness on the rise, is dairy ready to compete with Big Soda for World Cup visibility?

With global audiences shifting to digital and wellness on the rise, is dairy ready to compete with Big Soda for World Cup visibility?

From Bakewell Tarts and football cupcakes to pie pop-ups and potato buns, brands are serving up a distinctly British mix of nostalgia, innovation and indulgence this season.