
Why thinking like an AI agent matters to marketing
Generative engine optimization is reshaping how brands get discovered

Generative engine optimization is reshaping how brands get discovered

Food and beverage brands face consumers staying on appetite-suppressing drugs for longer

From nostalgic glazes to loaded dessert mashups, doughnuts are having a serious moment in 2026

The food sector aims to target consumer by geography and by demographic, giving them the flavours they want