Cult favourites, remixed: 13 snack launches turning hype into shelf power
From sell-out chocolates to viral condiments and nostalgic collabs, cult favourites are scaling up and forcing the industry to rethink how loyalty is built
Archives for May 4, 2026
Is the retail media network gold rush over?
In this next phase, marketers aren’t abandoning retail media – they’re simply demanding that it grow up
FBIF 2026
Kraft Heinz insights: Is the concept of consumer brand loyalty dead?
In an era where consumers are bombarded with new products at every turn and purchasing decisions are increasingly influenced by technology, is brand loyalty no longer a thing? There is hope yet, says Kraft Heinz