
Blurred lines: Confectionery and sports nutrition collide in snacking revolution
From protein‑packed chocolate bars to big‑brand collaborations, sports nutrition and confectionery are merging fast

From protein‑packed chocolate bars to big‑brand collaborations, sports nutrition and confectionery are merging fast

In a category driven by flavour innovation, functionality and format, the colour of a beverage remains one of its most powerful and immediate signals.

As Mars expands through mega‑deals, sustainability pushes and portfolio diversification, the company is placing a bigger strategic bet on M&M’s to anchor growth and relevance in a changing global snacking landscape

Reformulation may steady margins, but unless manufacturers tackle cocoa’s income gap at source, volatility will keep coming back

In the US, the drive for ingredient transparency is beginning to feel less like steady progress and more like a stress test for the modern food system