Archives for February 19, 2026

← 2026
Conagra bets on active aging adults to drive the next wave of CPG growth

Conagra bets on active aging adults to drive the next wave of CPG growth

By Elizabeth Crawford

As competitors chase Gen Z, Conagra Brands is targeting the fastest-growing cohort in the US: active adults seeking protein, portion control, value and health-forward convenience – all of which overlaps with other emerging demographic groups, including...