Why GLP-1s have turned fiber-maxxing into a snacking strategy
As GLP-1 drugs suppress hunger and compress eating occasions, fiber is emerging as a way to make smaller snacks feel functional, tolerable and worth the calories
Archives for February 2, 2026
Why the Super Bowl still delivers what TikTok can’t for food brand power
In a marketing culture obsessed with speed and efficiency, Southern Connecticut State University associate professor Amit Singh argues the Super Bowl exposes an uncomfortable truth about how real brand power is actually built
What does Hain Celestial’s sale of its North American snack business signal for the category?
After years of acquisitions and declining sales, the health-focused food company is narrowing its portfolio and using the proceeds to shore up its balance sheet
Boardroom clash behind Barry Callebaut CEO shake‑up
Leadership shake‑up at Barry Callebaut reveals deeper strategic tensions at the world’s biggest chocolate maker
Clean label vs. functional foods: Can the two trends coexist?
Functional foods are often ultra-processed – but can they be clean label?
Trends vs fads: What’s shaping CPG in 2026?
In 2026, longevity – not hype – is the real differentiator
Mars, Danone and Mondelēz roll out star-studded Super Bowl ads
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff