
Trendspotting 2026
Beyond taste: The rise of the experiential treat in 2026
Flavor still rules bakery and snacks, but in 2026, the way they feel is fast becoming the new measure of delight

Trendspotting 2026
Flavor still rules bakery and snacks, but in 2026, the way they feel is fast becoming the new measure of delight

When the food industry finds itself smeared as guilty by association – it’s not just the definition of ‘processing’ that’s under fire – it’s the entire business model