
General Mills bets big on overlooked consumers to drive next wave of growth
The CPG giant is adapting products, pack sizes and marketing to place aging consumers, GLP-1 users and Hispanic shoppers at the center of its fiscal 2026 plans

The CPG giant is adapting products, pack sizes and marketing to place aging consumers, GLP-1 users and Hispanic shoppers at the center of its fiscal 2026 plans

Mondelēz’s latest State of Snacking report explores how memory and emotion have become the new currency of snacking