Archives for October 6, 2025

← 2025
Fright club: Halloween 2025 NPD gets bold, boozy and baked

Fright club: Halloween 2025 NPD gets bold, boozy and baked

By Gill Hyslop

Halloween spending is set to smash records this year, and brands are responding with limited edition launches designed to thrill. From eerie éclairs to glow-in-the-dark Goldfish, 2025’s NPD lineup is frightfully inventive