Archives for September 5, 2025

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Betting on Donettes: Smucker’s snack strategy laid bare

Betting on Donettes: Smucker’s snack strategy laid bare

By Gill Hyslop

Smucker didn’t spend $5.6bn on Hostess to watch margins collapse. With Twinkies under pressure, it’s cutting SKUs, shutting plants and leaning on Donettes to prove its biggest snack gamble isn’t a sugar crash in the making