Archives for May 1, 2025

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Record Q1: Bimbo’s balancing act pays off

Record Q1: Bimbo’s balancing act pays off

By Gill Hyslop

The Mexican bakery giant posted record Q1 sales by straddling a divided market - offsetting US softness with sharp growth in Latin America. From budget loaves to premium brioche, Bimbo is playing both ends to keep its global edge