The art of making snacks feel luxurious without the price tag
Consumers crave indulgence, but in today’s economy, they’re also watching their wallets. How can brands create snacks that feel premium without the premium price tag?
Archives for March 24, 2025
Dressed to impress: The rise of bakery add-ons
Manufacturers are turning their luxurious ‘extras’ like decorations and personalised add-ons into an integral part of baked goods’ product finishes
Danone’s Super Bowl commercial masterstroke in a GLP-1 world
We look at why the dairy major tracked GLP-1-related conversations on social media - and how its Super Bowl commercial spoke to the masses