Archives for February 19, 2025

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Super Bowl 2025 ad trends: Stories win over celebs

19-Feb-2025

By Gill Hyslop

Super Bowl LIX wasn’t just a battle on the field - it was a high-stakes showdown for advertisers vying for consumer attention with bold, story-driven campaigns. But did brands fumble or did they score big?

Increasing preference for snacks over meals in Asia spells diversification opportunities

19-Feb-2025

By Hui Ling Dang

Consumers in Asia are increasingly favouring snack consumption over meals, which spells opportunities, particularly in savoury snacks, for food companies to innovate and diversify, according to industry experts.