
2025 Wellness trends: Gen Z turns to mood-boosting foods and beverages
An anxious generation turns to functional foods and beverages and alternative medicine, inspiring better-for-you innovation

An anxious generation turns to functional foods and beverages and alternative medicine, inspiring better-for-you innovation

Foodpairing’s bold approach to product innovation is challenging long-held industry practices that no longer meet the demands of today’s fast-paced market. So, how can you ensure your products resonate with consumers while avoiding costly missteps?

Satiety is the Holy Grail of many health trends, promised by both GLP-1 drugs and some foods alike. How is it achieved?