News & Analysis on the Bakery and Snacks Industries
The more unusual the flavor, the more likely a snack producer will capture another consumer. According to Marcia Mogelonsky, Mintel’s director of Insight, exotic flavors drive the purchasing of a snack more than anything else.
Like any other trademark holder, Sanitarium has little choice but to protect its brand, according to NZ Food and Grocery Council chief executive Katherine Rich.
China direct
China’s appetite for instant noodles has been shrinking sharply in the face of growing popularity for food delivery and better awareness of healthier foods.
M&A
B&G Foods has entered into a definitive agreement to acquire Back to Nature Foods Company for $162.5m in cash.