Mondelēz launches Oreo Choc’O Brownie in UK
Mondelēz has introduced its Oreo Choc’O Brownie to the UK market and will be supporting the launch with a £2.5m ($3.2m) audiovisual advertising, experiential, sampling and PR campaign.
Archives for August 16, 2017
Startup Tracker
Baking Supply Co. kicks off fundraising campaign to deliver baking kits with free-from ingredients
Baking kit startup Baking Supply Co. has launched its Indiegogo campaign in the hope of raising $22,000 within a month to kick off its business.
Wrights Food Group acquires Premier Catering to increase production capacity tenfold
Wrights has secured a deal to purchase Premier Catering for an undisclosed amount and will be relocating the Stoke-on-Trent bakery to its headquarters in Crewe to dramatically increase production.
Panera Bread founder takes a stand against hate
Panera Bread Company founder, CEO and chairman Ron Shaich has shared a letter written to his employees on Twitter criticizing US President Donald Trump for his failure to condemn white supremacist groups.