Post plans to revitalize PowerBar
Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives.
Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives.
The plant-based, grain- and sugar-free approach to the trendy paleo diet is the future of eating, according to the CEO of Wholly Bites, who wants to make sticking to the complicated diet easier with convenient, multi-purpose snacks.
Third acquisition in 30 months
In line with its corporate growth strategy, Bosch Packaging Technology has announced an agreement to acquire US packaging machinery manufacturer Osgood Industries for an undisclosed price.
Zweifel Pomy-Chips’ potato chips mixed with air-dried beetroot slices were voted the ‘most innovative’ snack at ISM and the company hopes to drive exports dramatically with the product.
Warburtons is heavily focused on improving gluten-free product availability, particularly in free-from sections which tend to be lower down the priority list for busy retailers, says its free-from director.