News & Analysis on the Bakery and Snacks Industries
‘One would be hard-pressed to find a marketing professional who did not believe in the uniqueness of his or her product branding portfolio. Indeed, store shelves are crowded with an ever-increasing variety of eye-catching and interesting product...
Birds Eye has revamped its food packaging, as part of a £60m brand relaunch by Iglo Group across Europe, to change the view of frozen food from ‘fall back’ to ‘first choice’.
Strategic partnerships with ingredients suppliers, not simple vendor contracts, will prove critical to the success of environmental programs like carbon emission reductions and sustainable sourcing, says a procurement expert.
Yes, 'snacking’ has its place in health promotion campaigns but there are communication barriers to overcome and recommendations must consider age and meal behavior, a review finds.