SPECIAL EDITION: CONSUMER INSIGHTS
Do you know your consumer?
The complex consumer has less money to spend, won't compromise on quality and wants choice. But do you know what drives them?
Archives for April 25, 2013
Kraft drops its MilkBite milk and granola bars. But were they doomed from the start?
In February 2012, Kraft unveiled a category first: MilkBite milk and granola bars for the refrigerated dairy aisle combining “real milk” (and as much calcium as an 8floz glass of milk), whole grains, nuts and fruit.