News & Analysis on the Bakery and Snacks Industries
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
The bakery industry may prefer nutrition content to genuine health claims - a state-of-affairs that reflects the relative few claim-backed nutrients available to breads, cereals, bars and other baked products – but options do exist.
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
Europe is set to sink into a progressive nutrition dark age under the heavy hand of the European Food Safety Authority (EFSA) regime, says a leading food law attorney.
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
BakeryandSnacks.com gives a snapshot of the omega-3 bread market and unearths the best source of omega-3, the claims bakers can make on products and how much you need to have a positive effect on health.
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.
SPECIAL EDITION: RIDING THE HEALTH CLAIMS WAVE
The health-conscious yet frugal consumer is increasingly difficult to convince, even when presented with a plethora of health and nutrition claims on pack. So, just how can manufacturers prompt that purchase?