ASA upholds complaint against Weetabix online app targeting kids
The UK’s Advertising Standards Agency (ASA) has upheld a complaint against Weetabix’s online app WeetaKid and ruled that the app can no longer exist in its current form.
Archives for February 13, 2013
Political persuasions may influence consumers’ brand choices: Study
Consumers of differing political ideologies may also make different purchase decisions when it comes to foods, according to new research.
Ball Corporation to close Illinois site
Ball Corporation is to close a food and aerosol packaging manufacturing facility with the loss of 245 jobs by the end of the year.
EU health claim winner
Cross-Atlantic choline team banks on EU health claim conversion
US supplier Balchem has joined with Dutch firm Van Eeghen Functional Ingredients (VEFI) to develop the European choline foods and food supplements market, after the nutrient won three EU health claims in 2012.
Bread with sliced carb content targets strict diet stage
Contract manufacturer Laboratoire PYC has sliced carbohydrate content by 80% in its latest dietetic whole grain bread product to target the ‘strict diet stage’ in weight management, it said.
KP Snacks plugs value needs on popular Space Raiders brand
KP Snacks has launched a multi-pack of its beef flavored Space Raiders to cater to increased demands for the soaring brand and plug value needs, it said.