Archives for October 1, 2012

← 2012

Fruit snacks: Up against the impulsive consumer

By Kacey Culliney

Fruit snack manufacturers must promote planned snacking and offer multi-pack formats to survive alongside less healthy, indulgent alternatives that are fuelled by impulse buys, an analyst says.

Dispatches from IBA 2012

Quality is core in convenience, says WP Food

By Kacey Culliney from Munich

Convenience is a hyper-trend, with quality a top priority for consumers that is shaping industry development, the WP Food sales director says.