Tough measures at Hovis have increased market share
Over the last two years, Premier Foods has increased Hovis’s market share of the UK bread market by four percentage points up to 26.3 per cent, reports our sister publication Food Manufacture.
Over the last two years, Premier Foods has increased Hovis’s market share of the UK bread market by four percentage points up to 26.3 per cent, reports our sister publication Food Manufacture.
The UK Food and Drink Federation claims a call from the Food Standards Agency to put more effort into the promotion of low fat and reduced fat products such as meat pies and savoury snacks will be limited by pending EU regulation on nutrition claims.