Nestlé aims to add value to cereal box with 3D game
Smart packaging is a growing marketing tool and next week Nestlé cereal boxes sold in France will have an integrated 3D animation function that encourages consumers to log onto brand websites.
Archives for October 30, 2009
UK supplier brings out sweet nut line
A new line of sweet flavours for hazelnuts, almonds and cashews that enhance the nut taste have been developed by a leading supplier to the UK bakery and snack industry.
Folic acid and colon cancer: Some benefits and no harm
Supplements of folic acid may reduce the recurrence of colorectal cancer in people with low levels of the nutrient, but not people who already have adequate amounts, says a new study from Harvard.