Walkers heads seasonal snack launches
UK snack manufacturer Walkers is taking the lead in seasonal snack product launches, with plans to introduce special products for the Halloween and Christmas periods.
Archives for September 25, 2005
Weekly comment
McDonald's: facing fat
There is nothing so redolent of a corporate mid-life crisis as the strategic equivalent of a new car, new girl and new image, set firmly on the shoulders of the same old idea. McDonald's, it seems, is firmly in the throes of a mid-life crisis.