Archives for July 25, 2004

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Kraft spending its way out of trouble?

Increasingly health conscious US consumers chose to bypass the snack packs of food giant Kraft in the second quarter, a trend which weighed heavily on profits at the country's biggest food maker. But a major marketing push highlighting the healthiness...

New generation juicy fruit ingredients for bakery formulations

US cranberry co-operative Ocean Spray will roll out a plumper version of its health ingredient for use in bakery products onto the European food market in the next few months, hoping to see value-added ingredients boost a bottom line hit by high...