Russia gears up for niche drinkers
This week shows a real cross section of product launches in the Eastern European region. Among the highlights from the Mintel databases are two niche alcoholic beverage launches in Russia.
Archives for February 24, 2004
Sweet is the 'whey' to go in eastern Europe
Countdown to the integration of 10 new member states in Europe this April begins under the aegis of the Irish presidency. For manufacturers, a clear understanding of the marketplace in these countries will be vital to pitching the right message,...
Organic milk - a health conscious alternative
A new study has revealed that organic milk has more health benefits than previously predicted. The findings show that organic milk has higher Omega fatty acid content than conventional milk. Organic farmers are calling for official recognition.
A sticky packaging solution
Chemical manufacturer Rohm and Haas is launching what it claims is an environmentally friendly range of adhesives for flexible packaging. The product range will be launched at the Drupa Exhibition in Dusseldorf, Germany in May 2004.