Brand investment pays off as Kellogg profits rise
Increased expenditure on brand-building and promotions helped US-based cereals and snack foods group Kellogg to a 10 per cent increase in sales for 2002, a good result after a turbulent year in 2001.
Increased expenditure on brand-building and promotions helped US-based cereals and snack foods group Kellogg to a 10 per cent increase in sales for 2002, a good result after a turbulent year in 2001.
The health of the consumer is unlikely to be affected by the transfer of oils and waxes from food packaging into food, finds a recent survey from the UK Food Standards Agency (FSA).
German firm Jagenberg has sold its folding-carton production unit to Heidelberg-based Heidelberger Druckmaschinen, the companies recently announced.