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Desi Atta, Mother Earth and Tasty Treat are some of the popular Indian brands to be marketed in the UAE. Pic: FCL

Popular Indian snacks head to Dubai in potential $14m JV

By Gill Hyslop

Middle East supermarket mega chain Choithrams has signed a Memorandum of Understanding (MoU) with India’s Future Consumer Limited (FCL) to market popular Indian snacks in the UAE for the first time.

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