Technical / White Paper
Snacking: Evolving from mobile to purposeful
With the rise of the snacking lifestyle, manufacturers rose to the task of offering options for on-the-go eating. Then came 2020, and consumer mobility hit the pause button.
Nevertheless, the global snacks market is still thriving – presenting ample opportunity for manufacturers that can shift gear to meet evolving needs.
- Better-for-you becomes a baseline expectation
- Targeting new snackers and occasions
- Why the price/value equation is more critical than ever
- Alternatives to impulse touchpoints
Learn more in our report: “The Future of Snacking: Strategies for 2020 and Beyond.”
