What drives consumers to pick one healthy snack over another? How can yours stand out on the supermarket shelf?
In this free webinar, Mintel’s Benjamin Punchard, Global Packaging Insights Director, and Amcor’s Paulina Dudkiewicz, Marketing Segment Manager, Snacks and Nuts, will discuss:
Which visual cues alert the consumer to a product’s health benefits.
How a product’s packaging and design can convey a healthy message that consumers trust.
The link between personal health and environmental responsibility, and how more sustainable packaging can support your brand’s promise.
‘Green-looking’ packaging versus more sustainable packaging.
Which brands are using clever packaging to grow market share.
*Source: Mintel, Snacking Opportunities Nutrition Insight October 2017