Key takeaways:
- Pumpkin remains a fall staple, with brands using it to drive excitement, seasonal buzz, and shopper loyalty year after year.
- The flavor has moved far beyond lattes and pie, showing up in cookies, popcorn, protein powders, yogurts and even allergen-free doughs.
- Availability spans both sides of the Atlantic, with major US retailers carrying nationwide lines and UK options led by Amazon and artisan bakeries.
Pumpkin season has officially landed and brands on both sides of the Atlantic are rushing to get their autumn flavors in front of shoppers.
In the US, that means café menus, grocery aisles and freezer cases are filling up with pumpkin cookies, breads, lattes and even protein powders.
In the UK, pumpkin is still more niche, but bakery specialists and online retailers are making sure there are plenty of options for Halloween and beyond.
What’s striking this year is the sheer range. In the US, pumpkin shows up everywhere from indulgent cookies to better-for-you yogurt bars, while in the UK the focus is on home baking essentials and vegan-friendly treats.
The result is a patchwork of products designed to deliver cozy nostalgia, functional benefits, or just a bit of fun.
Paris Baguette’s fall menu
Paris Baguette is back with its fall menu, pairing pumpkin with cookie butter in a lineup that’s equal parts indulgent and cozy. Highlights include the Pumpkin Pie Custard Tart, Pumpkin Scone, Pumpkin Pie Latte and Pumpkin Pie Sweet Cream Cold Brew. For those who prefer cookie butter, there’s a Biscoff Cruffin, Layer Cake and King Cream Donut.
Available nationwide across Paris Baguette cafés in the US, the chain is also tying its launch to a partnership with No Kid Hungry, inviting customers to round up their purchases in support of childhood hunger relief.
The addition of pumpkin makes this year’s lineup especially versatile, catering to fans of both nostalgic fall flavors and the more adventurous cookie butter craze.
Tate’s Bake Shop Pumpkin Spice Cookies
Tate’s Bake Shop is bringing back its Pumpkin Spice Cookies, available nationwide across US grocery retailers.
Thin and crispy with real pumpkin purée, warm spices and white chocolate chips, they’re designed to echo the flavor profile of a pumpkin spice latte in cookie form. The flavor has proven a commercial hit, ranked the #1 selling fall seasonal item in the premium cookie category and #5 overall in 2023.
What makes Tate’s stand out is the texture – the famous ‘thin and crispy’ crunch that fans can’t get enough of. It’s a style that sets them apart in a sea of soft-baked pumpkin cookies on the market. Combined with the PSL-inspired flavor profile, these cookies have become a seasonal must-buy for shoppers stocking up for cozy nights in.
Orgain Pumpkin Spice Organic Protein Powder
Orgain’s Pumpkin Spice Organic Protein Powder returns with a creamier formulation for 2025. Each serving delivers 21g of plant-based protein, 6g of prebiotics and fiber, and just 1g of sugar. It’s gluten-free, soy-free, dairy-free, and certified USDA Organic.
Perfect baked into pumpkin rolls, stirred into smoothies or whisked into a DIY pumpkin spice latte, the powder is available in limited quantities online and at selected US retailers.
The product has quickly carved out a niche for health-conscious pumpkin spice fans who want flavor without the sugar crash. While indulgent treats dominate fall, Orgain offers a way to enjoy pumpkin spice with added functional benefits. Expect fitness influencers and at-home bakers alike to be blending this powder into recipes all season long.
Pepperidge Farm, Goldfish & Snack Factory seasonal lineup
Pepperidge Farm is rolling out Milano Pumpkin Spice cookies, Milano Chai Latte cookies and Pumpkin Cheesecake soft-baked cookies, all at $5.89 SRP in US retailers including Target, Meijer and Albertsons.
Partner brand Goldfish is also bringing back Dunkin’ Pumpkin Spice Grahams for $3.69, while Snack Factory returns its Pumpkin Spice White Crème Pretzel Crisps, available at Sam’s Club for $9.48 and Kroger/Meijer for $4.69.
Few lineups scream fall quite like this one, combining everyday snacking icons with cozy flavors. The Goldfish Dunkin’ collab in particular has developed a cult following since its 2022 debut. Pair that with Milano’s elegant pumpkin twist and it’s clear Pepperidge Farm is aiming to hit both the nostalgic and the premium sweet spot.
Baking Buddy Pumpkin Purée
UK shoppers can also get in on the action with Worldwide Global Brands’ Baking Buddy Pumpkin Purée, available now via Amazon.
The tinned purée is being positioned as a versatile, vitamin-rich ingredient suited to sweet and savory recipes alike – from muffins and cheesecakes to soups, risottos and even pet-friendly treats.
“As consumer appetite for pumpkin continues to grow globally, our pumpkin purée makes it easy for everyone to bring the season’s favourite flavour home, whether you’re a foodie, a health-lover, or even a dog owner,” says Catherine Fay, head of Sales at Worldwide Global Brands.
The brand is leaning hard into health credentials, emphasizing vitamin A, fiber and potassium. It also highlights the way purée adds moisture to bakes, allowing for less added sugar or fat. By promoting versatility – even for pet treats – Worldwide Global Brands is pitching pumpkin as an everyday cupboard staple, not just a seasonal indulgence.
Bakehouse Bread Company Pumpkin Bread
Bakehouse Bread Company is welcoming back its Pumpkin Bread, spiced with brown sugar and pecan crunch.
The loaf is available across the US in Fry’s and Smith’s stores, as well as online until November 29.
It’s a loaf designed for sharing, perfect at breakfast or paired with a mid-afternoon coffee. Pumpkin bread has long been a fall classic, but the pecan twist adds texture and richness. For loyal Bakehouse customers, its return is the signal that autumn has truly arrived.
Puff Cookies seasonal cut-outs
Puff Cookies has doubled its US retail footprint to 5,500 stores this year and is offering seasonal cut-out cookie dough in pumpkin, bat and snowman shapes.
The pre-portioned dough makes it easier than ever to bake festive treats at home without the prep or mess. Distribution includes major US retailers such as Target, Safeway and Albertsons.
The cut-out format is a category first, giving the brand a clear point of difference in a crowded freezer aisle. It taps into the growing demand for home-baked experiences that don’t require much effort. Puff’s rapid national expansion shows just how quickly consumers have warmed to the idea of cookies reimagined with convenience and fun.
Pillsbury Halloween Shape Cookies
Pillsbury is reviving its viral Halloween Shape Cookies, including Pumpkin, Ghost and fan-voted Spooky Cat. Available nationwide across the US at 2 for $7 MSRP, the range now includes a Sugar Skull cookie for Día de los Muertos (Day of the Dead), a traditional Mexican holiday celebrated on November 1 and 2.
These cookies have a huge following online, with TikTokers sharing spooky bakes every October.
Their limited-time nature only fuels demand, creating a sense of urgency to stock up while they last. The addition of Sugar Skull designs also helps Pillsbury tap into cultural moments beyond Halloween alone.
Sweet Loren’s Pumpkin Spice Cookie Dough
Sweet Loren’s is back with its allergen-friendly Pumpkin Spice Cookie Dough, free from the top nine allergens, gluten and dairy. Clean-label and non-GMO, the cookie dough is available nationwide in US grocery stores.
It’s one of the few pumpkin spice options that truly works for everyone at the table. The ready-to-bake dough format also means families can enjoy fresh, warm cookies without fuss. By catering to allergen-sensitive consumers, Sweet Loren’s carves out a strong niche in a season dominated by indulgence.
Siggi’s Pumpkin & Spice Yogurt
Siggi’s is relaunching its Pumpkin & Spice yogurt, offering 15g protein, no artificial sweeteners and a $1.97 SRP from US retailers, including Whole Foods, Sprouts, Stop & Shop and Hannaford.
It’s a better-for-you way to indulge in fall flavors without leaning on dessert. The creamy texture and clean ingredient list make it an easy breakfast swap during pumpkin season. With protein-rich yogurts trending, Siggi’s seasonal LTO is well positioned to win repeat buyers.
Magnolia Bakery Pumpkin Spice Banana Pudding
Magnolia Bakery is bringing its Frozen-to-Thaw Banana Pudding into seasonal territory with a Pumpkin Spice edition. Layered with whipped banana pudding, pumpkin spice swirl and crushed gingersnaps, it’s priced at $10.99 and available nationwide in the US via DoorDash, GoPuff and Wonder.
Banana pudding is already a social media favorite and this pumpkin twist adds even more shareable appeal.
The frozen-to-thaw format makes it easier for fans outside New York to enjoy Magnolia’s iconic desserts. Expect this one to sell fast, given it was the brand’s #2 bestselling seasonal pudding last year.
Clio Pumpkin Spice Greek Yogurt Bars
Clio has introduced Pumpkin Spice Greek Yogurt Bars coated in chocolate, available nationwide across the US in Whole Foods, Sprouts and Harris Teeter.
The bars balance indulgence with portion control, offering just enough chocolate to satisfy. They also make pumpkin spice portable – ideal for lunchboxes or on-the-go snacking.
Clio’s seasonal launches have built strong momentum, and this one fits neatly into its indulgent-yet-practical positioning.
LesserEvil Pumpkin Spice Organic Popcorn
LesserEvil’s Pumpkin Spice Organic Popcorn is back on shelf in the US, blending warm pumpkin seasonings with just the right touch of sweetness and salt. Available nationwide at major retailers, it’s made with organic ingredients and no artificial flavors or preservatives.
It’s a lighter alternative to caramel corn but still satisfies the craving for something festive.
Made with clean, organic ingredients, it appeals to shoppers who want both indulgence and better-for-you credentials. With kettle corn vibes and autumnal spice, it’s bound to become a snack bowl favorite.
Cake or Death Pumpkin Cinnamon Brownies
In the UK, Cake or Death is pushing pumpkin in its Halloween range. The Pumpkin Cinnamon Brownies – fudgy with a cinnamon kick and crowned with gingerbread pumpkins – join a spooky lineup that includes a Graveyard Brownie Slab and a Halloween Selection Box. All products are vegan and available for nationwide UK delivery online, priced from £23-£24.
Cake or Death’s playful branding and pink leopard-print packaging add to the gift appeal. As with all its bakes, these brownies are vegan but positioned as indulgent enough to appeal to everyone.
The Halloween aesthetic, complete with cheeky decoration, makes them perfect for parties or gifting.
Pop-Tarts Frosted Pumpkin Pie
Kellogg’s is reviving its fan-favorite Pop-Tarts Frosted Pumpkin Pie.
Encasing a pumpkin pie-flavored filling in pastry and frosting, the eight-count packs are available nationwide in the US at $3.89.
Fans have already flooded social media with excitement, some declaring ‘it’s never too soon’ for the seasonal return.
The Pop-Tarts brand thrives on nostalgia and this flavor captures the essence of fall in handheld form. For many, it’s the ultimate comfort snack to welcome cooler days.
