From centre court to cream-filled cakes, strawberries are everywhere and not just because they’re pink, juicy and photogenic. Whether clutched in Andy Murray’s fingers, tucked into a protein doughnut or reimagined by Heston Blumenthal, strawberries remain the de facto fruit of summer.
So here’s your seasonal checklist: Shortbread? Check. Ice cream? Got it. Chocolate traybake? Sorted. Even strawberry roulette popcorn and pink sprinkle protein doughnuts have joined the lineup. And every bite tastes like summer in full swing.
So serve yourself something sweet, pop the kettle (or Prosecco) and toast to the tastiest time of year. Wimbledon may crown a champion but strawberries are clearly winning the season.
A strawberries-and-cream ace
It wouldn’t be Wimbledon without strawberries and cream but this year, tennis legend Andy Murray is stirring tradition with a cheeky twist. In a bold collaboration with Walker’s Shortbread, Murray has unveiled his Signature Serve: ripe British strawberries, a swirl of single cream and Walker’s iconic all-butter shortbread fingers.
This finger-friendly take on the classic British tennis treat was served up in the heart of Wimbledon town, where fans got to taste the dish if they admitted to eating their strawberries “with my fingers,” a nod to Murray’s now-iconic 2008 Wimbledon quip. Whether you’re courtside or couch-bound, it’s the perfect snack for match point.
The partnership also marks Murray’s debut as Walker’s first-ever ambassador, aligning two Scottish icons with global recognition.
The full range of Walker’s Shortbread SKUs are available at major UK retailers like Waitrose, Sainsbury’s and Co-op, and online.
M&S goes full sando mode
M&S is leaning hard into strawberry season with a trio of pink-hued showstoppers, headlined by the Red Diamond Strawberry & Crème Sandwich (£2.80). Rolled out across its Foodhalls, this Japanese-style dessert sando features luxe Red Diamond strawberries, whipped cream cheese and crème fraîche, layered between slices of soft, sweetened brioche.
But that’s not all. Also joining the summer lineup:
Strawberries & Cream Mini Bites (£3.75): crunchy, chewy clusters of cornflakes, shortcake biscuits, marshmallow and dried strawberry, wrapped in a yogurt-flavoured coating.
Victoria Sponge Cheesecake (£6): a dessert mashup for the ages, with a vanilla sponge base, strawberry jam, Madagascan vanilla cheesecake and a glossy raspberry glaze.
It’s a pink parade of strawberries, sponge and snackable brilliance.
A 5-star strawberry reverie
Chef Heston Blumenthal is serving Wimbledon vibes with Michelin precision. His new dessert - Blumenthal’s Summer Time (BST) - is a multisensory journey through strawberries in all their forms: fresh wild berries, long pepper-macerated berries, pickled green strawberries and a red wine-olive oil dressing.
A standout on The Fat Duck’s newly launched summer à la carte menu, this dish is a nostalgic ode to British summertime. Think strawberries with a side of cricket gloves, leather purée and caramel-topped pistachio scrambled egg - Heston-style, of course.
On the menu at The Fat Duck, Bray. Lunch: £195 / Dinner: £225.
Pop goes the cookie
New York’s cookie powerhouse Chip City has teamed up with Pop-Tarts for a pink-powered treat that’s practically made for your Instagram feed.
The Strawberry Poppable Pop-Tarts Cookie is a vanilla sugar cookie filled with strawberry jam, iced with vanilla frosting, sprinkled with rainbow nonpareils and finished with Pop-Tarts Crunchy Poppers.
Back by popular demand for a very limited run (until 11 July), it’s a strawberry slam dunk for anyone craving a fruity hit with their sweet tooth.
Available at all 40+ Chip City locations | $7 per cookie.
Flipz gets fruity
The Pladis-owned brand is flipping summer snacking on its head with a brand-new Strawberry Cheesecake Flavour Coated Pretzel. Marrying the iconic salty crunch of pretzels with the creamy sweetness of strawberry cheesecake, these limited edition Flipz are the ultimate courtside companion.
The launch also kicks off the third annual Grab a Grand promotion, offering fans weekly chances to win £1,000 until Sunday, 17 November 2025. Sweet win.
Available in 90g (£2.00) and 80g PMP (£1.49) pouches in NISA and across the UK from July.
Strawberry jam, no sham
Strawberries with a side of smarts? Yes, please. Sunnie’s Strawberry Jam Dippers are the lunchbox heroes we’ve been waiting for. These parent-approved snacks feature real-food ingredients and no seed oils, preservatives or refined sugar.
Founded by two moms and a paediatric nutritionist, the Los Angeles-based startup offers bundles that make snack time feel like a breeze - even when you’re juggling school runs and centre court drama.
Find Strawberry Jam Dippers in bundles starting at $51.99 at Target, Whole Foods and on Amazon.
Strawberry or garlic breath?
If you love strawberries but also crave chaos, Popcorn Shed’s Pop Luck is your game-night MVP. The new ‘popcorn dare game’ includes color-coded kernels, with flavours ranging from juicy Strawberry to downright scary Garlic Breath.
Each bite is a mystery. Will you hit the berry jackpot or get blindsided by Seawater popcorn? The suspense pairs well with Wimbledon drama.
Available in an 80g pack for £5.99, Pop Luck is stocked at Harrods, John Lewis, Selfridges, and other select retailers.
Frozen and fabulous
Bubbies – the #1 mochi brand in the natural channel – has gone cookie mode with its new Mini Ice Cream Cookie Sandwiches. Leading the lineup is Strawberry Shortcake, made with creamy strawberry ice cream swirled with real fruit purée and tucked between soft, golden cookies.
It’s nostalgia, texture and indulgence in one sweet bite - perfect for summer escapes and sunny-day cravings.
The six-packs are priced between $6.99 and $7.99 and are available exclusively at Sprouts.
The Pink Elephant you do want in the room
UK family-owned bakery chain Birds Bakery has given one of its most iconic pastries a fresh, fruity twist. The new Pink Elephant’s Foot is a cream-filled choux bun loaded with juicy strawberries and sweet syrup gel, finished with a dusting of sugar.
It’s a playful, berry-bright spin on a local favourite that’s been delighting East Midlands shoppers for decades.
The Pink Elephant’s Foot is available in all 62 Birds Bakery stores across the UK, priced at £1.65.
Power glaze
Legendary Foods is reinventing indulgence with its new Pink Sprinkle Protein Doughnuts. Packing 20g of protein and zero sugar per serving, these frosted pink powerhouses blend function with fun.
Keto-friendly, gluten-free and ideal for GLP-1 users, these doughnuts aren’t just guilt-free - they’re gym-bag ready. The bright pink glaze makes them a standout, especially for summer brunches or post-match snacks.
Available now at eatlegendary.com and on Amazon. Coming to GNC and Vitamin Shoppe outlets across the US in August.
Fab Flour’s Summer Berry Chocolate Traybake
Wimbledon desserts don’t need to be fussy to win. Case in point: this Summer Berry Chocolate Traybake from the Easy Peasy Baking campaign by UK Flour Millers. It layers a cocoa sponge base with freshly whipped cream and generous handfuls of strawberries.
It’s an absolute ‘ace’ for viewing parties, afternoon teas or low-lift summer baking wins. It serves 12, so it’s a crowd-pleaser.
- 175g self-raising flour
- 150g light brown sugar
- 50g cocoa powder
- 1 tsp bicarbonate of soda
- 2 eggs
- 150ml milk
- 150ml oil (vegetable or sunflower)
- 450ml double cream
- Strawberries
Preheat the oven to 160°C (fan) and line the traybake tin with baking parchment. Fully combine flour, sugar, cocoa powder and bicarb before whisking in milk, eggs and oil for form smooth batter. Pour into lined traybake tin and bake for 25-30 minutes. Allow to cool before removing from the tin. Whip the cream to soft peaks, swirl it on top and finish with berries – the more, the berrier.
