The global breakfast market - valued at a $41 billion and still rising - is booming thanks to consumer cravings for convenience, better nutrition and a little morning joy. Whether it’s a power-packed porridge, a nostalgic crunch or a creative twist on tacos, today’s breakfast products are all about starting your day your way.
And it’s not just the ‘what’ that’s changing - it’s the ‘why’. Shoppers want cleaner labels, gut-friendly benefits, plant-based everything and options that taste as good as they look on Instagram. From North America to the Asia-Pacific region, brands are responding with playful innovations and thoughtful reformulations to keep up with these ever-evolving breakfast routines.
Honey Bunches of Oats Chocolate
Breakfast just got a chocolatey upgrade. Honey Bunches of Oats is treating fans to its most indulgent flavour ever. This permanent new addition features crispy cocoa-dusted flakes and granola clusters loaded with real chocolate chips.
To celebrate the launch, the brand teamed up with legendary pastry chef Dominique Ansel (the Cronut guy) to whip up two decadent recipes using the cereal:
Honey Bunches of Oats Chocolate Crispy ‘Fries’: Crispy pommes frites coated in Honey Bunches of Oats Chocolate for the ultimate crunchy indulgence … pair with a rich chocolate milkshake (complete with a chocolate-y cereal rim)
Honey Bunches of Oats Chocolate Baklava: Post’s version of classic baklava – the traditional Greek pastry made with layers of phyllo, honey and chopped nuts – gets a decadent chocolate makeover with plenty of crunch. This recipe features layers of crispy, flaky phyllo drizzled with honey syrup, studded with crunchy chocolate cereal clusters and toasted sliced almonds throughout.
“Cereal is one of those nostalgic things that reminds people of childhood and early memories,” said James Beard Award-winning Chef Ansel. “These days, I have two small children of my own, and it’s a special treat to enjoy cereal together around the table as a family.”
Honey Bunches of Oats Chocolate is available now at retailers nationwide.
Old El Paso Breakfast Taco Kit
Who says tacos are just for dinner? Old El Paso is changing the game with their new Breakfast Taco Kit, designed to kick off your day with some serious flavour.
Each kit comes with soft tortillas, creamy green chili sauce and gooey queso cheese sauce - just add eggs or your go-to protein. It’s Tex-Mex with a sunrise twist, bringing a little fiesta to your morning in less time than it takes to brew coffee.
Old El Paso is making it even simpler to spice up mealtimes with the first-ever Birria Taco Kit and an expanded Carb Advantage lineup – all rolling out in Walmart and retailers across the US.
Seven Sundays Little Crispies
Say hello to cereal with a conscience. Seven Sundays’ new Little Crispies are nostalgic, crunchy and made with a secret weapon: popped sorghum.
The ancient grain is packed with protein, uses less water to grow and delivers major crunch. Available in Cinnamon Toast, Cocoa Crunch and Honey Almond, the gluten-free SKUs skip refined sugars, GMOs, and artificial ingredients - opting instead for honey, coconut oil and other simple additions.
“Unlike traditional rice cereals, Little Crispies are made with sorghum - an ancient grain that’s been a secret weapon in our Mueslis for years,” said founder Hannah Barstable. “It’s grown right here in the US, packed with nutrients and is naturally gluten-free. Whether you’re enjoying the Little Crispies for breakfast with the kids, as a car ride snack, or even as a late-night treat, these cereals are the perfect way to start or end your day.”
Little Crispies retails for $7.99 online. It’s also available from Whole Foods or Sprouts in the US.
Catalina Crunch
Catalina Crunch is stepping into its glow-up era with a vibrant rebrand and better-than-ever recipes. Think bold new packaging, real-food photography and a sunburst logo that screams ‘good vibes only’.
But it’s not just a pretty box - Catalina has also fine-tuned its cereal and cookies for improved taste and texture, helping consumers cut more than 2.5 million pounds of sugar from their diets. The rebrand comes on the heels of a record-breaking 2024, during which the brand surpassed $100 million in retail sales, expanded into over 22,000 retail locations nationwide, and secured its position as the highest-velocity better-for-you cereal brand in the space, driving expansive category growth.
The new packaging and recipes are rolling out at major retailers across the US, including Kroger, Target, Whole Foods Market, Walmart, Sprouts and Costco.
Lucky Charms Rainbow Sprinkles & Jumbo Marshmallows
Magically delicious just got more … magical. Lucky Charms is shaking things up with two fun new launches: Rainbow Sprinkles (birthday cake-flavoured cereal with confetti) and Jumbo Rainbow Marshmallows.
Plus, its fan-favourite Just Magical Marshmallows are back in new variations - including supersized rainbow charms. Breakfast or snack, these bring the whimsy and the wow.
Bio&Me Protein Boosted Porridge+ Pots
Gut health meets morning hustle. Bio&Me - the UK brand cofounded by gut health expert Dr Megan Rossi - has launched high-protein porridge pots in Blueberry and Caramel flavours (£1.30/65g pot)
“We have a passion for making gut health deliciously easy. I designed these protein-packed porridge pots for those with busy lifestyles who like a nutrient-dense breakfast boost or a satisfying post-workout snack,” said Dr Rossi.
“Each serving delivers 12 grams of protein without any added sugar, artificial sweeteners or emulsifiers, proving that real, wholesome ingredients can be both moreish and tasty.”
Each pot also contains up to nine different whole foods like almonds, brown linseed, dates, carrots and sunflower seeds. Bonus: they’re housed in eco-friendly paper pots, so they’re planet-kind too.
Mom’s Best Jungle Berry Crunch & Fruity Rings
Classic kids’ cereals are getting a mom-approved makeover. Mom’s Best just rolled out two cheerful new Flavors: Jungle Berry Crunch and Fruity Rings.
Made without artificial Flavors or synthetic colours, the budget-friendly cereals are as fun as they are wholesome. With prices starting at just $3.99, you can fill bowls with fruity goodness and feel good about it.
Kallø Puffed Oat Cakes
Think rice cakes, but smarter. Kallø has launched the first-ever Puffed Oat Cakes in the UK, available in Strawberry and Honey. These light, crispy rounds are made with puffed oats instead of rice and come packed with fibre, beta glucan (hello, heart health), and fewer than 37 calories per cake.
“No one has ever puffed an oat in this format before, so it’s been an incredible journey from our initial testing phase to launching Kallø Puffed Oat Cakes,” said Jackie Wilson, brand controller at Ecotone UK. “As a leader in rice cakes, we wanted to apply our expertise in puffed ingredients to a new snacking segment. Kallø Veggie Cakes provide a quick, easy yet satisfying alternative to porridge in a convenient format.”
Available in Morrisons stores across the UK for an RRP of £2.99.
Amara Breakfast Oat Melts
Kids’ breakfasts just levelled up with Amara’s Breakfast Oat Melts, available exclusively at Target in the US.
The single-serve pouches are made from whole food, plant-based ingredients and come in Strawberry and Blueberry variants.
They’re crunchy at first, then melt in your mouth, making them perfect for toddlers, older kids and even grown-ups who want a light, no-mess morning bite. At $1.99 a pouch, they’re an easy win for busy parents looking for better options.
