March is set to deliver a dynamic mix of celebrations and innovative launches that cater to every taste.
Kick off the month with Pillsbury’s Basketball Shape Sugar Cookies, perfect for game-day indulgence, and catch Kyowa Hakko USA teaming up with MOSH Bar at Natural Products Expo West for a fresh take on protein bars.
Pancake Day is reimagined with Dr Oetker’s American Style Chocolate Pancake Mix alongside Abra-ca-Debora’s mess-free Dutch pancakes, while Kluman & Balter inspires culinary creativity at Britain’s Best Cake 2025.
Jambar is powering up Colorado’s slopes as the Official Energy Bar Affiliate Partner of Aspen Snowmass and good2grow is revving up family fun with its sponsorship of Hot Wheels Monster Trucks Live. Adding to the excitement, Cakes for Apes marks a decade of conservation with an Afternoon Tea in Brighton, Walker’s Shortbread celebrates Mother’s Day with its Ultimate Gift Set, Borough 22 delights with its Eid Sweet Feast Box, Haldiram’s debuts an exclusive UK gifting range, and Miss Macaroon commemorates a major milestone with its 14th birthday celebrations.
Pillsbury Basketball Shape Sugar Cookies
Just in time to capture the season’s biggest basketball moments, Pillsbury has introduced Basketball Shape Sugar Cookies – a slam dunk for any game-day celebration.
Designed to capture the fun of sport, these cookies come pre-shaped in a unique basketball design and boast an ‘Ultimate Cookie Dunk’ bracket on the back. Whether just baked or enjoyed straight from the pack (they’re safe to eat raw), these treats promise hassle-free indulgence for families and sports enthusiasts alike.
Available at US retailers nationwide for 2/£7.
Kyowa Hakko USA & MOSH Bar partnership
MOSH will be exhibiting at the upcoming Natural Products Expo West in Anaheim, California (4-7 March) for the first time. Maria Shriver and Patrick Schwarzenegger co-founded MOSH after they witnessed a loved one’s battle with Alzheimer’s disease.
Uniting cutting-edge science with real-life impact, the mission-forward brand has reformulated its protein bars to include Cognizin, Kyowa Hakko’s patented form of citicoline designed to boost mental energy, focus and memory.
Alongside this, Kyowa will also be showcasing Setria Glutathione, an antioxidant celebrated for supporting detoxification and overall wellness.
“Branded ingredients like Cognizin and Setria offer the transparency consumers seek, from claims backed by science to websites and a social media presence that help establish trust and educate on quality,” said Katie Emerson, senior manager of scientific affairs at Kyowa Hakko USA. “Branded ingredients can be indicators of safety and efficacy, especially when it comes to performance-based functions
Kyowa will have samples of MOSH bars and other CPG products containing Cognizin and Setria available in its booth to showcase how the ingredients can be used in multiple formats, from functional snacks to gummies and beverages.
Dr Oetker’s American Style Chocolate Pancake Mix
Dr Oetker is flipping the script this Pancake Day (4 March) with its all-new American Style Chocolate Pancake Mix.
With Pancake Day the third biggest event in the homebaking category, Dr Oetker’s latest SKU provides consumers with even more variety, easily whipped up into fluffy chocolate pancakes or even transformed into waffles.
Priced at £1.40 and available at major retailers such as Asda, Ocado, Farm Foods, and The Range, the innovative mix provides home bakers with a quick, café-style brunch option that’s both fun and delicious.
“Our American Style pancakes proved hugely popular with consumers and, with pancakes and brunches growing as trends, we are pleased to bring a new product to the table which diversifies the offering in a limited market,” said Jennifer Johnson, head of Marketing for Dr Oetker - Cake.
“With more people choosing to stay at home rather than eat out, our pancake mixes are an easy way for low skilled bakers to try their hand at something new and serve up their favourite brunch dish in the comfort of their own home.”
Abra-ca-Debora Dutch Pancakes
Abra-ca-Debora is also set up to rev up Pancake Day with a mess-free solution for the busiest of families. In fact, research from brand owner BakeAway shows that over 65% of parents] would rather spend quality time with their family than stress about achieving the perfect pancake flip.
Available in an array of varieties – from Buttermilk and Original Dutch to Sweet Dutch and the mini Diddy Dutch – the pancakes are perfect for a quick flip, fold, or stack. Priced at an RRP of £2.30 and found in Tesco, Morrisons, Sainsbury’s and ASDA, they let you enjoy the timeless tradition of pancake feasting without the hassle of batter and frying.
“We know that flipping pancakes is part of the fun of Pancake Day, and with Abra-ca-Debora, you don’t have to miss out on the tradition,” said Jennie Bosson, head of Marketing. “Our readymade pancakes let families enjoy the best bits of Pancake Day - flipping, filling, and eating - without the stress of making batter from scratch. Whether you’re flipping at breakfast, lunch, or dinner, we’ve got the perfect pancake for you.”
The brand also provides a wealth of creative recipes available online.
Kluman & Balter champions Britain’s Best Cake 2025
Supporting the art of baking with a century-long legacy, Kluman & Balter continues its sponsorship of Britain’s Best Cake competition, taking place at the UK Food and Drink Shows – NEC Birmingham (7 April).
This annual event - hosted by British Baker - invites professional bakers to showcase their creativity across eight categories: Brownies & Blondies, Classic Cake, Free-From Cake, Fruit Cake, Innovation, Mini Cakes, Occasion Cake and Traybake. With an emphasis on appearance, aroma, and taste, the contest is designed to inspire excellence and innovation in the bakery industry. Deadline for submissions is 10 March.
Known for its extensive portfolio and dependable nationwide delivery, Kluman & Balter’s support underscores a commitment to nurturing talent and elevating the craft of professional baking.
“We’re passionate about supporting the bakery industry, and championing the very best in the field,” said MD Lawrence Watson. “Last year’s competition gave bakery operators of all sizes a fantastic opportunity to showcase their skills and make a name for themselves - with incredible results. Whether entrants came from an independent business, or national operator, each demonstrated immense skill and talent, a true testament to their business’ success.”
Jambar’s partnership with Aspen Snowmass
Jambar is taking its certified organic, nutrient-packed energy bars to new heights as the Official Energy Bar Affiliate Partner of Aspen Snowmass. Known for innovative flavours like Chocolate Cha Cha and Tropical Trio, the artisan brand is set to become a favourite at Colorado’s four world-renowned mountain resorts, venues famed for hosting international ski championships. With over 16 seasonal sampling events and placements in high-traffic dining and sports areas, JAMBAR is excited to connect with skiers, snowboarders, and outdoor enthusiasts - just one part of its involvement in more than 300 sports events annually.
Over the course of the three year agreement, JAMBAR also will be featured as the official Partner of four of the biggest annual events hosted by Aspen Snowmass, including:
Summit for Life is an uphill race where over 300 athletes climb the 3,627 vertical feet to the top of Aspen Mountain (kicking off in mid-March). Athletes can hike, skin, or snowshoe to the top to promote organ, eye, and tissue donation.
The Highlands Inferno race is considered a rite of passage for skiers, as it requires a 30- to 40-minute hike to reach the top.
Battle in the Bowl and Audi Power of 4 Race Series are both designed to test the limits and skills of both elite and recreational athletes.
A woman-owned company with a commitment to community, JAMBAR donates 50% of its after-tax profits to organizations supporting music and active living.
“JAMBAR was made for everyone, including kids and adults,” said founder Jennifer Maxwell, a food scientist, long-distance runner and mom. “Using organic whole food ingredients without toxic synthetic pesticides, we provide complete protein and optimal nutrition. Our partnership with Aspen Snowmass is certainly a summit in our company’s growth.”
good2grow powers Hot Wheels Monster Trucks Live 2025
Good2grow, a leader in better-for-you kids’ beverages and snacks, is shifting gears as it sponsors the Hot Wheels Monster Trucks Live 2025 tour (kicking off on 15 March).
Under the ‘Glow-N-Fire’ theme and presented by Family Entertainment Live and Mattel, this dynamic partnership brings exciting on-site experiences - from VIP parties and retail activations to interactive social media sweepstakes.
Alongside its popular juices and Snackers, good2grow has even introduced a line of collectible 3D Hot Wheels Monster Truck tops, available at major US retailers and online.
With events stretching from Tulsa, Oklahoma (15-16 March) to Fort Worth, Texas (15-16 November), this sponsorship promises to deliver fun, nutritious treats and unforgettable family entertainment across the nation.
“Our mission as a brand is to make smiles, and the Hot Wheels Monster Trucks Live team shares that mission,” said Edzra Gibson, VP of Brand Marketing for good2grow. “This tour allows us to interact in person with our fans on a deeper level and be a part of an action-packed experience for families across the country.”
Cakes for Apes 10th Anniversary Afternoon Tea
International Animal Rescue (IAR) is commemorating a decade of impactful work with its Cakes for Apes 10th Anniversary Afternoon Tea at Hotel Du Vin on 29 March in Brighton, UK.
This heartwarming event will feature an enticing array of cakes, scones, finger sandwiches and specialty teas, alongside inspiring talks by conservation advocates including president Alan Knight OBE and CEO Gavin Bruce, alongside Great British Bake Off’s Henry Bird.
Celebrating 10 years of support for orangutan conservation, the afternoon tea also kicks off ‘Ape-ril’, a month-long initiative to raise further awareness and funds. For just £30, guests will enjoy a memorable culinary experience while directly contributing to life-changing wildlife rescue efforts. Limited tickets available.
Walker’s Shortbread Mother’s Day Gift Set
Walker’s Shortbread invites you to honour the cherished woman in your life with its Ultimate Shortbread Gift Bag on 30 March.
Elegantly presented in a jute bag, the set includes a curated assortment of premium treats - from a 250g Shortbread Assortment and mini Shortbread Fingers to the distinctive Scottie Dog and Chocolate Chip varieties, plus a branded jar to keep leftovers fresh.
With a 127-year heritage of crafting buttery, melt-in-your-mouth shortbread, Walker’s offers a timeless gesture of love and gratitude. Available exclusively via the Walker’s Shortbread website at an RRP of £30, it’s the perfect way to create sweet, lasting memories.
Borough 22’s Eid Sweet Feast Box
Rounding out the month on a festive note, Borough 22 is celebrating Eid (31 March) with its limited edition Sweet Feast Box - an indulgent treat from the UK’s most inclusive doughnut brand.
Designed to elevate Iftar and Eid celebrations, the box features six decadent doughnuts in three flavours: Pistachio Glaze, Arabian Rose adorned with rose petals, and Caramel Bliss filled with buttery vegan caramel.
Completely gluten-free, plant-based, kosher and halal, the frozen delights are available for delivery across the UK from 28 February until the end of March for £34. Individual freshly fried doughnuts can be purchased from Selfridges London Foodhall at £5.95 each.
Whether shared among family or given as a thoughtful gift, Borough 22’s doughnuts promise an unforgettable taste of festive indulgence.
Haldiram’s exclusive gifting range
You don’t need a celebration to indulge in Haldiram’s luxurious gifting range launched in the UK, offering a taste of authentic Indian snacking with an upscale twist.
These premium gift boxes are thoughtfully curated to merge tradition with modern elegance - making them perfect for corporate gestures, personal celebrations or special milestones. Each box showcases a selection of Haldiram’s finest treats, presented in sophisticated, fully customisable packaging that reflects India’s rich culinary heritage. With an 88-year legacy behind it, Haldiram’s is set to capture the hearts of gift seekers looking for something unique, culturally rich and indulgently memorable in a market that craves authenticity and style.
“Our customers were searching for gifting solutions that reflect authenticity, elegance, and a sense of occasion,” said Rhea Agarwal, director of Business Development UK & EU at Haldiram’s Overseas Ltd. “Our new gifting service is designed to meet this demand, offering luxurious, fully customisable options that celebrate India’s rich culinary heritage in a way that feels truly special. Our aim is to become the go-to brand for premium sweets and snack gifts in the UK.”
Miss Macaroon’s 14th birthday milestone
And talking about celebrating, Birmingham-based Miss Macaroon recently celebrated a major training milestone with its MacsMAD and Fairer Futures Programme.
The social enterprise - which reinvests every profit penny into changing young lives, recently recognised 24 graduates at Aston University - taking its total impact to over 250 lives. Founded with just £500 and a local kitchen space, Miss Macaroon has grown to include retail outlets in Birmingham and Resorts World, even baking treats for high-profile clients like Prince Harry.
Aimed at 19 to 35-year-olds who have been unemployed and out of education for more than six months, the course lasts for between eight to 10 weeks, with the option to fit learning around responsibilities that make full time commitments a struggle. The dedicated training programme offers valuable skills in catering, retail and business administration, forging brighter futures for those in need.
“Everything we have done has been thanks to the ‘power’ of the macaroon,” said founder Rosie Ginday, who received an MBE in 2018 for services to the community.
“Our latest graduation means we have now supported more than 250 people to have better lives and these are people who have been in care, are suffering from poor mental health or have had to overcome major challenges. The Miss Macaroon graduates have gone on to achieve some amazing things. We have supported them to discover their aspirations and gain jobs in construction, IT, marketing, catering and retail, with our grads even presenting to MPs, members of the House of Lords and HRH King Charles.”
