Snacking has come a long way from basic potato chips and candy bars. These days, snack aisles are packed with everything from nostalgic throwbacks to better-for-you options that satisfy without the guilt. Whether you’re reaching for a protein-packed bite before the gym, a boldly flavoured chip to spice up movie night, or a buttery classic to enjoy with your afternoon tea, there’s something for every craving.
February is National Snack Food Month, established in 1989 by the National Snack Food Association and the National Potato Promotion Board to boost snack consumption during a traditionally slow sales period. But what better way to celebrate than diving into some seriously delicious snacks? This lineup is sure to keep cravings in check all month long.
PB&J POP from Snax-Sational Brands
If peanut butter and jelly sandwiches were a staple of your childhood, then PB&J POP is about to be your new obsession. This snack takes crispy, airy popcorn and coats it in real Smucker’s Grape or Strawberry Jelly and JIF Peanut Butter, creating the ultimate balance of sweet and salty. It’s basically a PB&J sandwich in snack form – except crunchier and arguably even more fun to eat.
Perfect for road trips, movie nights, or anytime you’re craving a nostalgic treat, PB&J POP is available in PB&J Grape 24oz bags at Costco (Pacific Northwest), 5.25oz bags at Stop & Shop and Winn-Dixie, and both flavours at Burlington, Five Below, and online. Go ahead, snack like a kid again.
Pep & Lekker’s functional crackers
Crackers have always been a snacking staple, but Pep & Lekker is shaking things up with functional, plant-based crackers that actually do more than just taste good. Packed with fibre, omega-3s, and protein, these all-natural, gluten-free bites are made to support gut health and overall well-being. Plus, they’re sweetened naturally with apple puree and chicory inulin, so you can feel great about every crunchy bite.
Unlike your standard cracker that just sits on the sidelines, these are bold enough to eat on their own. But if you want to level things up, they pair beautifully with hummus, guacamole, or a fancy cheese spread. Available in Rosemary & Original variants, each 110g box contains about nine crackers. RRP £2.75 from selected UK retailers.
Walker’s Shortbread Thistle Rounds
Few things in life are as comforting as Walker’s Shortbread – and now, these iconic Shortbread Rounds are landing in 1,700 Kroger and Kroger banner stores across the US. Baked in the heart of the Scottish Highlands, these all-butter rounds are made with just four simple ingredients, proving that sometimes, less is more.
Rich, crumbly, and buttery as ever, they’re perfect with a cup of tea, crumbled over ice cream, or just enjoyed straight out of the package. A true taste of Scottish tradition, these shortbreads have been winning hearts (and tastebuds) for over 125 years.
Honey Stinger Peanut Butter Energy Waffles
If you need an energy boost but don’t want to settle for something bland, Honey Stinger’s Peanut Butter Energy Waffles are here to save snack time. These organic waffles sandwich a honey-infused peanut butter filling between two soft-baked layers, making them the perfect balance of chewy, crispy, and just sweet enough.
“Peanut butter is more than a flavour – it’s a cultural staple and a nutritional powerhouse,” said John D’Alessandro, CEO of Honey Stinger. “We wanted to create something that not only tastes incredible but also fuels performance in a meaningful way. These new peanut butter waffles are a gamechanger for anyone looking to stay energised, whether they’re on the trail, at the gym, or just tackling their day.”
Designed with active lifestyles in mind, they’re also convenient, portable, and pocket-sized. Available in Peanut Butter, Peanut Butter Chocolate, and Peanut Butter Strawberry in singles, 6-packs, 12-packs, and 16-packs in major retailers across the US, as well as online and on Amazon.
Kettle Brand Chamoy Chips
When it comes to bold flavours, Kettle Brand always delivers. And its newest release? Chamoy Chips – a kettle-cooked take on the sweet, tangy, and spicy Mexican condiment that’s been making waves in the snacking world (growing by 282% on social media over the past two years). Think lime, sweet pepper, mango, and just the right kick of heat, all packed into every crunchy bite.
These chips are non-GMO and gluten-free, and their signature kettle-cooked crunch makes them even more addictive. If you love big, adventurous flavours, grab a bag while you can available across the US for $5.29 per bag.
Stellar Snacks Pretzels
Pretzels as you know them, but with an artistic twist – that’s the magic of Stellar Snacks. The woman-owned pretzel producer is redefining what pretzels can be. Its Maui Monk Pretzels bring a unique balance of umami, sweetness, and crunch, making them ideal for snacking straight out of the bag or dipping into your favourite spread.
But what really sets Stellar Snacks apart is its commitment to art and sustainability. Each bag features original artwork from emerging artists, making snack time feel like a creative experience. These arty delights are available from independent retailers and Sprouts across the US. Maui Monk Prtezels are also airline-approved, served at 30,000 feet on all Southwest Airlines flights, along with other partnered airlines. Up, up, and away.
KelpEat Crackers powered by Solein
KelpEat is taking sustainability to the next level with its high-protein Solein-powered crackers. If you haven’t heard of Solein, it’s a microbial protein literally made from air and electricity. Combined with ocean-based dried kelp, these crackers are loaded with over 35% protein, vitamins B12 and B9, and essential minerals.
Beyond being an innovation in food science, these crackers are genuinely tasty – offering a savoury, umami-packed crunch that’s perfect for those who want a snack that’s both satisfying and forward-thinking. After making a splash at the Pitti Taste food fair in Florence earlier this month, these crackers are gearing up for their US launch soon.
“Using Solein enables us to create a truly disruptive innovation – one that delivers complete nutrition, environmental responsibility, and a bold step towards food sovereignty,” said Luca Cerruti, CEO of KelpEat. “Combined with Solein, whose production is independent of land use, weather or climate conditions, the crackers represent a radical sustainability statement, ushering in a new era of climate-positive foods and setting a new benchmark for sustainable food solutions.”
Mightylicious gluten-free flour blends
Baking just got a serious upgrade for gluten-free enthusiasts. Mightylicious – known for its gluten-free cookies – has launched three new gluten-free flour blends to help home bakers create irresistible treats that taste just like the real thing: without the gluten. The lineup includes All-Purpose GF Flour, Vegan All-Purpose GF Flour, and Vegan Chocolate GF Brownie Mix, all made from top-quality, superfine rice flour for a neutral taste and an airy texture.
Unlike other GF flours that contain buckwheat and amaranth – which can leave a gritty texture and strong aftertaste – Mightylicious flour blends ensure a soft and delicious bite every time. Plus, they’re kosher, non-GMO, and free from key allergens, making them a top choice for anyone with dietary restrictions.
Home bakers can now whip up fluffy pancakes, chewy brownies, and perfect bread loaves with confidence. Each variety is priced at $8.99, available online.
Mightylicious has also put together a 10-tip guide to better GF baking, from using xanthan gum for elasticity to adjusting bake times for the perfect texture. And if you’re looking for ready-made cookies, check out their seven handcrafted cookie varieties, including Peanut Butter, Brown Butter Chocolate Chip, and Oatmeal Raisin.
