Big changes are on the horizon for the baking industry, and, as always, the American Bakers Association (ABA) is stepping up to the challenge. Under the new administration, policy shifts could have significant impacts on the sector, but president & CEO Eric Dell is confident in ABA’s ability to navigate these changes. “We are ready to build upon what we’ve been working on for years,” said Dell. “We will continue to work across party lines, engage with Congress, and advocate for the growth of our industry.”
One of ABA’s most significant recent accomplishments is the formation of a bipartisan baking caucus in Congress, a move Dell describes as a ‘gamechanger’. The caucus unites lawmakers who understand the economic and cultural importance of the baking industry, creating a stronger foundation for legislative advocacy. “Having a dedicated group of legislators who are invested in our industry means we can better influence policy decisions and fight back against regulations that threaten our growth,” Dell explained. “This is a crucial step toward ensuring the long-term success of American bakers.”
Co-chaired by Congressman John Joyce, M.D. (R-PA-13) and Congressman Donald G. Davis (D-NC-01), priorities include advancing policies that support training and upskilling; addressing legislative and regulatory challenges while promoting bakery’s role in nutrition policies; and enhancing supply chain effectiveness and energy efficiency. “With baking manufacturing facilities located in countless congressional districts across the country, our members are an important part of the national dialogue on a wide range of issues,” said Dell.
Aligned with this focus is a key feature of the ABA’s upcoming convention in Orlando, Florida. Each day, attendees will receive a briefing from ABA’s Government Relations team on pressing state legislative and regulatory issues, why they matter, how ABA is addressing them, and how businesses can get involved.
The health of the US bakery industry
The US bakery market remains steady despite ongoing workforce challenges. “Finding and retaining talent is still a top issue,” said Dell. “That’s why ABA is working closely with our members to make the baking industry a destination workplace.” With market sales holding strong, the industry is looking ahead, adapting to emerging trends and expanding workforce initiatives.
To further strengthen its workforce and insights division, ABA recently appointed economist Mary Donovan to deliver industry research and data analysis to support manufacturers. “Empowering baking and supplier members with relevant economic analysis on the issues of importance to their operations is a key focus for ABA this year,” said Christina Donnelly, ABA’s senior director of Strategic Communications and Initiatives. Added Dell, “The ability to use data to demonstrate the economic impacts of policy proposals is invaluable as we advance industry priorities with policymakers.”
The 2025 ABA convention
ABA’s annual convention – taking place at the Waldorf Astoria Orlando from March 23-25 – is shaping up to be one of the largest in recent memory, underscoring the industry’s resilience and innovation. “The energy surrounding this year’s convention is incredible,” said Dell. “Our programming is stronger than ever, with a clear focus on category growth and making the US baking industry a premier workplace.”
The convention will also address the global baking industry, with Rabobank specialists delving into the latest bakery trends in Europe, contrasting them with those in North America. The session will also explore the key products, strategies, challenges, and opportunities facing European bakeries and discuss the potential for North American bakeries to make their mark in the European market. “The ABA’s efforts to strengthen international collaborations will be highlighted as part of its broader advocacy and innovation strategy,” Dell noted.
Keynote speakers and highlights
Author and entrepreneur Erica Dhawan, a globally recognised expert on teamwork and digital transformation, takes the podium as the convention’s keynote speaker. Her session, ‘Using connectional intelligence to transform your business”, examines how leaders can break down silos and foster breakthrough top- and bottom-line impact.
Meanwhile, former Disney Institute sales director Simon T. Bailey will address the ATBI Leadership Session, focusing on leadership, resilience, and cultural transformation, aligning with ABA’s Destination Workplace initiative. As an advisor to organisations worldwide, Bailey will share strategies for attracting and retaining top talent.
A fireside chat between Dell, ABA chair Bill Quigg and a panel of industry executives will offer unparalleled insights into the current state of the baking industry, highlighting opportunities and challenges in 2025 and beyond.
Executive roundtables and business sessions will cover topics including building a succession plan, marketing your mission and vision, and AI practices in the industry, while Anne-Marie Roerink, president of 210 Analytics, will present the consumer trend insights.
Bakers have fun
It’s not all about work, though. The convention also features a pickleball tournament, a golf tournament, a sushi rolling experience, cocktail receptions, small impromptu dinners, nightcap receptions, and networking breakfasts. Additionally, there’s the Women in Bakery Reception, games, music, and fun, offering plenty of opportunities to connect and unwind.
Beyond industry growth and innovation, ABA remains deeply committed to community service. This year’s convention will include an outing to Second Harvest Food Bank of Central Florida, reinforcing the baking industry’s role in combating food insecurity. “Giving back is in the DNA of the baking industry,” Dell emphasised. “It’s what we do every day.”
ABA is also dedicated to supporting members affected by natural disasters. From wildfires to hurricanes, Dell acknowledges the growing need for assistance. “When disaster strikes, our goal is to connect our members with the resources they need – whether it’s federal aid or local support.”
The convention is open to all stakeholders in the baking industry around the globe.
“Non-members are welcome to attend as well … and we hope that those who join us as non-members will see the value of ABA (not just at the convention, but year-round) and consider becoming members,” said Dell. Our members will make up around 90% of attendees, but we’re always excited to welcome new faces and potential members to our community.”