The flavor union between two of the UK’s snacking emissaries will see Superfoodio’s chunky peanut buttons become the latest topping for Popcorn Kitchen’s latest home popping creation: Peanut Butter Buttons (£13.99 for a 440g pack).
“As a business owner dealing in immersive snacking and gifting occasions, I’m always on the lookout for intriguing new ingredients with added wow,” said Popcorn Kitchen founder Louise Monk.
“Like us, Superfoodio is a bustling family business with a bold vision to showcase fine snacking in an innovative, real ingredient light. With peanut butter appreciation at an all-time high, it was inspired thinking by Nirali and Jagir to rethink protein-rich spread as a melt-in-the-mouth button made from only a small handful of ingredients: peanuts, coconut blossom sugar, ethically sourced single origin cocoa butter and salt.
“Our mushroom popcorn provides the perfect crunchy setting for incredible flavors, and with melted Superfoodio buttons, it’s fair to say that we’ve struck gold.”
Both companies are women-founded and owned, and proud members of the Buy Women Built movement, a collective tasked with addressing the shortfall in UK female brand owners by shining a light on the UK’s female-led challenger brands.
Popcorn Kitchen’s latest Home Popping offering will be unveiled at the upcoming Farm Shop & Deli show, running from April 29-May 1 at the NEC Birmingham.
SLFB has expanded its foodservice dessert portfolio with the addition of a Strawberry Angel Food Cake.
Developed with the same care and quality that SLFB is known for, this dessert innovation is moist, delicious and sure to be a crowd pleaser.
Angel food cake is a type of sponge cake that originated in the US in the late 19th century. Made with whipped egg whites, flour and sugar, it’s differentiated from most other cakes because it doesn’t use butter – making angel food cake a top choice for many with dietary restrictions as it is cholesterol- and fat-free. Angel food cake is also the top selling cake flavor in the US hospitals. According to Circana, the US’ aging population will see spend by healthcare operators to grow $3.5bn by 2026, making innovations that accommodate the needs of an aging demographic increasing relevant. It’s also suitable for some dysphagia patients and the Sara Lee Frozen Bakery Dysphagia Recipe Guide contains Pureed (Level 4) and Minced & Moist (Level 5) Strawberry Angel Food Cake recipes.
“We’re super excited for the debut of our new Sara Lee Strawberry Angel Food Cake,” said Steve Cohn, senior director of Marketing for SLFB.
“Just in time for summer, this sweet twist on nostalgic angel food cake is not only a great addition for healthcare operators, but restaurants can also use it to craft seasonal dessert recipes like strawberry shortcake.”
Like the original Sara Lee Angel Food Cake, this line extension is fully baked and ready to simply thaw, slice and serve. Packed six 22oz cakes per case, the strawberry-flavored Bundt cake offers versatility, convenience and ease of use back of house.
Available through all major foodservice distributors, or from SLFB.
The squeezable pouch snack has announced the GoGo squeeZ Active Fruit Blend with Electrolytes, which is expected to disrupt the snack category with a recipe that’s powered by real fruits, made especially for teens and young adults with active lifestyles.
The latest innovation keeps the fun going by helping to replenish potassium, sodium and magnesium – important electrolytes that are lost in sweat during physical activity. It’s also a good source of antioxidants, including vitamin C, A and E, contains no added sugars, dyes or artificial flavors and is gluten-, nut- and dairy-free. The sports snack contains 11-12g of sugar and 60 calories per serving.
Packed in BPA-free, no-refrigeration-needed pouches designed to enjoy on the go.
The three flavors – Strawberry Pineapple Orange, Cherry Raspberry Lime and Blueberry Strawberry Lemon – are a great snacking sidekick to any active lifestyle, from pick-up basketball games to bike rides and everything inbetween.
“This announcement marks a revolutionary step for GoGo squeeZ as we grow our brand and grow with our consumers,” said chief marketing officer Mark Anthony Edmonson.
“We are energized to introduce GoGo squeeZ® Active Fruit Blend with Electrolytes to active individuals who are on-the-go, and to families that have loved our brand for years.”
GoGo squeeZ Active Fruit Blends with Electrolytes is available in the US from Sam’s Club for $14.98 for an 18-count pack and Target for $9.99 for a 10-count pack. 10-count packs will be available at major retailers later this year including Walmart, Kroger, and Amazon starting in May, along with national grocers in June.
The brand that has been baking up memories for more than 110 years has enlisted hip-hop duo Salt-N-Pepa to debut its new look and drop the first of many treats for cookie lovers and hip-hop fans alike: a reimagined version of the classic nursery rhyme, ‘Who Stole the Cookie from the Cookie Jar?’’
The remix was co-written with Cheryl ‘Salt’ James and Sandra ‘Pepa’ Denton who star in an accompanying video that fans can watch on Instagram @grandmascookies.
“As a grandma myself, it was a no-brainer to partner with Grandma’s because the brand is showing off a fresh, modern take on what it means to be the matriarch,” said Denton.
“We had a blast creating the remix and got to pack the new verses with personality. I can't wait for fans to experience our rendition”
To make things even sweeter, Grandma’s Cookies is treating cookie lovers to weeks of exclusive content and epic prizes. Until June 19, fans will have the chance to win weekly goodies from Grandma’s cookie jar, including a grand prize of $10,000.
“We’re excited to work with Grandma’s Cookies on this campaign because it’s all about embracing a bold, bright attitude while enjoying some treats along the way,” said James.
“We’ve been baking up hits in the studio for over 35 years and our latest remix with Granndma’s is another delicious hit.”
Grandma’s Cookies can be found online and in retailers across the US in fan-favorite flavors including chocolate chip, peanut butter and mini vanilla crèmes.
“As Grandma's Cookies unveils its bold new exterior and revamped digital presence, Salt-N-Pepa are the perfect partners to help us connect with our audience in a way unlike ever before,” said Leslie Vesper, VP of marketing at Frito-Lay North America.
“With over 110 years of history, Grandma’s Cookies is excited to celebrate our beloved flavors that fans know and love along with our modern look.”
The Finnish plant-based brand known for its innovative vegan cheeses has expanded its offerings with an entirely new line.
Ilo Cashew Pudding High Protein offers a solution for those seeking a protein-rich, plant-based treat. Each serving packs I 20g of plant protein derived from a blend of cashews and protein-rich soy, making it the ideal choice for fitness enthusiasts and health-conscious consumers.
Free from dairy, lactose and gluten, the offering is as nourishing as it is delicious and is available in two flavors – Choco Caramel and Vanilla – from selected retailers in its home market in Finland.
“We’re thrilled to introduce Ilo Cashew Pudding High Protein to the world,” said Esa Luomanperä, CEO and founder of Jokilaakson Juusto Ltd, producer of Ilo products.
“We believe that plant-based eating should be a joyful experience, and our new pudding delivers on that promise. It’s creamy, indulgent, and packed with the protein your body needs to thrive.”
The family-owned company was founded in 2002 and holds BRC, organic and halal certifications for its portfolio, which comprises vegan cheese alternatives, cashew cheeses, hummus and desserts.
pladis is building on the success of its 2023 Bring Back the Biscuit Break campaign with a £1m ‘The Great Biscuit Break Bonanza’ giveaway, running until May 27.
Featuring prizes for both consumers and convenience retailers, the Bonanza is rolling out across 26 bestselling McVitie’s products, all featuring a simple ‘Buy Scan Win’ on-pack mechanic.
Top prizes include a break from bills via cash giveaways, beach breaks and staycations, while mid-tier prizes offer breaks from stress with spa breaks and food deliveries. There are also money-off coupons to be won.
As part of this year’s campaign, McVitie’s is also offering independent retailers the opportunity to get their hands on thousands of their own cash prizes every time they purchase three cases of participating McVitie’s products.
“After the success of our Bring Back the Biscuit Break campaign last year – which helped us to double sales growth during the campaign – we wanted to remind the nation that taking a well-deserved break should be part of everyone’s daily routine,” said James King, marketing director for McVitie’s at pladis UK&I.
“Our mission is to encourage as many people as possible to take a breather and we’re doing this by offering a huge mix of different break-related prizes. From biscuit breaks to holidays abroad, we’re confident that the prizes up for grabs will grab the attention of biscuit lovers everywhere.”
The Great Biscuit Break Bonanza follows hot on the heels of a number of launches and campaigns for McVitie’s, including the award-winning ‘There is Only One’ TV ad featuring Sir Trevor McDonald. Meanwhile, McVitie’s White Chocolate Digestives – the biggest launch in biscuits of the last two years, and already worth £7.6m six months after launching – will be among the McVitie’s products featuring The Great Biscuit Break Bonanza on pack.
“McVitie’s is going from strength to strength, with value sales currently growing +14% , so we’re confident that the launch of The Great Biscuit Break Bonanza will fuel the nation’s appetite for our biscuits even further,” said King.
The brand known for its macro friendly bars and brownies has released its latest innovation to help consumers stay on track.
Fiber One Donuts perfectly balance flavor, satisfaction and guilt-free indulgence with every bite.
Each 100 calorie donut satisfies without the guilt, letting you say goodbye to cravings and meet your diet goals without compromising on taste. They come in two decadent flavors – Chocolate and Strawberries & Crème – with only 3g of sugar and packed with 4g of fiber.
Each donut is coated in a smooth icing and topped with crunchy sprinkles, and you can find a box of Fiber One Donuts rolling out to Walmart and Kroger in the US for an RRP of $4.29.
What started as a baking and bonding experience between a mother-daughter duo – Beryl and Bobo Stafford – for the family has grown into a nationally recognized wholesome, baked-to-perfection snack that gives you natural energy.
Bobo’s Oat Bars continue to bake the same bar using the same recipe, the same pan, in the same small-batches and with the same simple wholesome ingredients you can find in your kitchen: oats, coconut oil, whole cane sugar and brown rice syrup. This compliments the wholesome aspect of the brand they’ll forever abide by.
Launching in May, Bobo’s will be rolling out a Strawberry Lemonade Stuff’d Oat Bites (lemon bite with strawberry filling) for an RRP of $29.99 for a 30ct pack.
Available online and at Whole Foods, Amazon, Target in the US, these gluten-free, dairy-free and soy-free bars will forever have the backend of where Bobo and her mom made their very first batch.
All of Bobo’s Oat Bars, Oat Bites, Dipp’d Bars, and PB&Js are made free of animal products or byproducts. 100% whole grain oats are at the heart of everything Bobo’s: to keep you energized throughout the day. The bars also contain honey as a sweetener as it is a lower glycemic option.
The UK’s No.1 sausage roll brand has announced the launch of two new quiches – Cheese & Bacon and Cheese & Onion – to add more excitement to the Chilled Savory Pastry category.
Following the brand’s explosive growth in its core categories over the past two years, Wall’s is now on a mission to attract new shoppers to the quiche category. While already a popular product within Chilled Savory Pastry, quiche is dominated by own label products in larger family size formats. Using its pastry expertise, Wall’s has developed an individual 170g quiche to cater for single serve occasions.
Both quiches are made with extra mature Cheddar cheese, single cream and Dijon mustard, encased in a delectable shortcrust pastry. The Cheese & Bacon Quiche is packed with beechwood smoked British bacon, while the veggie-friendly Cheese & Onion Quiche is filled with onion and Red Leicester cheese.
The quiche launch follows Wall’s entry into the food-to-go category earlier this year with its Large Sausage Roll and Scotch Egg launching as snack options in Tesco’s meal deal.
“As the nation’s favourite sausage roll brand, we are always looking at how we can use our expertise in pastry and trusted status to deliver exceptional food that adds value in the areas that need it most,” said brand director Jason Manley.
“When we found that there was a demand for smaller quiche sizes, as well as a lack of any strong brand dominance within this space, we knew we had an opportunity to add something fresh to the category. Our delicious new quiches will give shoppers the confidence that what they’re picking up not only tastes great, but also won’t go to waste.
“This is just the start of an exciting year for Wall’s, with more launches in the pipeline that will satisfy more occasions and offer people even more ways to enjoy traditional pastry classics in a format that suits them.”
Wall’s 170g Cheese & Bacon Quiche and 170g Cheese & Onion Quiche are available across convenience in the UK for an RRP of £2.00.
