Defiant consumer choice drives flavour and colour trends in 2024

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ADM predicts ramped up colours and flavours for 2024. Pic: ADM

The flavours and colours that ADM forecasts to trend in 2024 break with tradition and represent the consumer resolve to boldly choose products that appeal to their personal values - with an unapologetic abandon for the flavours they deem tasty and the shades that appeal to their aesthetics.