‘A delicious unapologetically wholesome snack for an unapologetically wholesome state’ - that’s how the global snack giant describes its cracker brand that Michiganders have been snacking on for over a century.
In fact, 81% of Michiganders typically veer towards snacks that are crunchy or salty, while 1 of 3 believes no cheeseboard is complete without Triscuit Crackers.
Now the brand is vying for the title of ‘Unofficial State Snack of Michigan’, but what gives it the right?
While Alaska is known for its salmon, Florida has key lime pie and Idaho its potatoes, Michigan doesn’t have a state snack.
Triscuit Crackers are made with white winter wheat that’s 100% grown and harvested by farmers in Michigan. In fact, for the past 15+ years, Triscuit has partnered with a farming collective of over 1,000 generational family farmers, building deep relationships, spotlighting their work and giving back to the communities.
Sign the petition
But it’s more than just fun and crackers. In addition, Triscuit is going all-in on benefitting the Michigan farmers who nourish them through a $100k donation to further its relationship with Michigan State University’s (MSU) agricultural programme, helping to educate future farmers of America.
Triscuit’s support enables these farmer-innovators to improve crop growing methods and incorporate regenerative farming practices, which can encourage better soil health and crop yield.
The donation is earmarked to fund:
- 25 scholarships targeted to students from the Thumb Region of Michigan who are majoring in Agribusiness Management and Food Industry Management.
- A study tour for students to meet with key stakeholders at Mondelez International and Triscuit, along with expeditions to the facilities along the supply chain (from farmer to farm) including suppliers, producers, distributors and retail partners.
Yet another reason why all Michiganders - along with fans across the US and beyond - should show their support and sign the petition to get it recognised by the state.
“This petition is a great chance for us to amplify our Michigan ties and at the same time, to support the farmers we’ve spent decades building partnerships with,” said Gabi Stone, senior associate brand manager for Mondelez International.
“It’s just one more way of strengthening those relationships.”
Additionally, fans can get behind the scenes to check out how Triscuit Crackers are made, from the vast wheat fields tended by Michigan farmers to the bakers who bring everything together.
The cherry on top? Triscuit is celebrating its connection to Michigan even more with a flavour inspired by another iconic Michigan staple. Triscuit Homestyle Cherry Pie Crackers are a limited time-only release for a very select clientele (check out @Triscuit on Instagram).
Triscuit is committed to crafting crackers that align with consumer preferences, so its entire portfolio is Non-GMO Project Verified with the official butterfly logo clearly labelled on all packaging.