Hershey launches plant-based milk chocolate into mainstream

Whether you're vegan or simply looking to limit dairy, the iconic Reese's and Hershey's brands give you yet another melt-in-your-mouth experience with its latest treats made with dairy alternatives, the company said.

Hershey said it developed plant-based versions of Reese’s peanut butter cups and Hershey bars – two of its most iconic brands – due to a perceived lack of mainstream vegan chocolates in the US market. Last year, at the Sweets & Snacks Expo in Chicago, the country’s largest confectionery trade fair, Swiss chocolatier Lindt launched an oat-milk vegan chocolate bar​ in the US,  while Nestle has sold its KitKat V, a vegan KitKat bar, in Europe since 2021, with Cadbury also selling a vegan chocolate bar in the UK.

"We are excited to introduce these delicious, plant-based options​," says Teal Liu, Brand Manager of Better For You, The Hershey Company. "Our purpose is to create more moments of goodness for consumers. Those moments are now more accessible for chocolate lovers looking for plant-based alternatives​."